Marketing Reference Letter

Marketing Reference Letter Template for Denmark

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Document background

The Marketing Reference Letter is a crucial document in business-to-business relationships under Danish jurisdiction, serving as formal permission for companies to leverage their successful business relationships in marketing efforts. This document type is typically used when a satisfied client or business partner agrees to allow their name, experience, and satisfaction to be referenced in marketing materials, presentations, or case studies. The letter ensures compliance with Danish marketing laws, including the Marketing Practices Act and GDPR, while providing clear parameters for usage. It includes specific details about the business relationship, permitted usage scenarios, and any limitations or restrictions on the reference. The Marketing Reference Letter is particularly important in the Danish business context, where transparency and accurate representation in marketing materials are strictly regulated.

Suggested Sections

1. Letterhead and Date: Company logo, address, contact details, and date of issuance

2. Recipient Information: To whom it may concern or specific recipient details

3. Introduction: Brief introduction of the referring company and their relationship with the subject company

4. Relationship Context: Description of the business relationship duration, nature, and scope

5. Performance Description: Specific details about the company's products/services and their performance

6. Key Achievements: Highlight of notable successes and positive outcomes from the relationship

7. Permission Statement: Explicit permission for the use of this reference in marketing materials

8. Usage Limitations: Clear statement of any restrictions on how the reference can be used

9. Signature Block: Authorized signatory details, title, and contact information

Optional Sections

1. Statistical Performance Data: Include when specific metrics or KPIs are available and permission is granted to share them

2. Industry-Specific Certifications: Mention when relevant industry certifications or compliance standards are important to highlight

3. Future Collaboration: Include when there are ongoing or planned future projects worth mentioning

4. Quote from Key Executive: Add when a personal endorsement from a senior executive is available and approved

5. Digital Usage Rights: Include when the reference letter will be used in digital marketing channels

Suggested Schedules

1. Appendix A - Permitted Marketing Channels: List of approved marketing channels and contexts where the reference can be used

2. Appendix B - Approved Company Assets: Logos, trademarks, and other company assets approved for use with the reference

3. Appendix C - Performance Metrics: Detailed performance data and statistics that can be cited in marketing materials

4. Appendix D - Usage Guidelines: Specific guidelines for formatting, presentation, and context of reference usage

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