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The Marketing Reference Letter is a crucial business document in the Indonesian market, where formal documentation of professional relationships carries significant weight. It is typically used when a company or individual needs to demonstrate their marketing expertise, success in previous campaigns, or effectiveness in business collaborations. The document should comply with Indonesian business practices and relevant regulations, including the Civil Code (KUHPerdata) and consumer protection laws. This reference letter is commonly requested during business development processes, tender submissions, or when establishing new business relationships. It includes detailed information about specific marketing initiatives, measurable outcomes, and the nature of the business relationship between the parties. The document serves as both a testament to past performance and a tool for future business development in the Indonesian market.

1. Letterhead: Company logo, name, address, and contact information of the issuing organization

2. Date: Current date of letter issuance

3. Reference Number: Unique identifier for the letter for tracking and filing purposes

4. Recipient Details: 'To whom it may concern' or specific recipient details if known

5. Introduction: Brief introduction stating the purpose of the letter and confirming the business relationship

6. Relationship Context: Duration and nature of business relationship between the parties

7. Performance Description: Specific details about marketing initiatives, campaigns, or collaborations undertaken

8. Results and Achievements: Concrete metrics, outcomes, and successes from the marketing relationship

9. Endorsement Statement: Clear statement of recommendation and willingness for future collaboration

10. Closing: Professional closing with contact information for further verification

11. Signature Block: Name, title, and signature of authorized representative