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The Marketing Reference Letter is a crucial business document used to establish credibility and trust in the Hong Kong business environment. It is typically requested when a company needs to demonstrate its track record, reliability, and quality of services to potential clients or partners. The document includes specific details about the business relationship between the reference provider and the referenced company, key achievements, performance metrics, and overall satisfaction levels. As a formal business document governed by Hong Kong law, it must comply with local regulations regarding privacy, trade descriptions, and business communications. The Marketing Reference Letter serves as a powerful tool for business development, tender submissions, and establishing new business relationships, particularly in sectors where reputation and track record are essential qualifying factors.

1. Letterhead: Company logo, name, address, and contact details of the company providing the reference

2. Date: Current date in formal business format

3. Recipient Details: Name, title, and address of the recipient or 'To Whom It May Concern'

4. Subject Line: Clear indication that this is a Marketing Reference Letter

5. Opening Statement: Introduction of the company providing the reference and their relationship to the subject company

6. Relationship Description: Details of business relationship, duration, and scope of interaction

7. Performance Commentary: Specific examples and description of the company's performance, achievements, and capabilities

8. Closing Statement: Professional endorsement and willingness to provide further information

9. Signature Block: Name, title, and signature of the authorized representative