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The Standard Master Services Agreement serves as the primary contractual framework for ongoing service relationships between providers and customers in Denmark. This document is typically used when parties anticipate a long-term business relationship involving multiple services or projects, each of which can be detailed in subsequent statements of work or service schedules. The agreement ensures compliance with Danish law, including the Danish Contracts Act, GDPR implementation requirements, and other relevant legislation. It provides comprehensive coverage of essential terms while maintaining flexibility to accommodate various service types and industry-specific needs. The document is designed to protect both parties' interests while facilitating efficient business operations and clear governance of the service relationship.

1. Parties: Identification of contracting parties including full legal names, company registration numbers (CVR numbers in Denmark), and registered addresses

2. Background: Context of the agreement, relationship between parties, and general purpose of the services arrangement

3. Definitions: Defined terms used throughout the agreement, ensuring consistent interpretation

4. Services: General description of services to be provided, service levels, and performance standards

5. Term and Termination: Duration of the agreement, renewal terms, and termination rights including notice periods

6. Fees and Payment: Pricing structure, payment terms, invoicing requirements, and late payment consequences in accordance with Danish Interest Act

7. Service Provider Obligations: Key responsibilities and commitments of the service provider, including compliance with laws and professional standards

8. Customer Obligations: Customer's responsibilities, including cooperation, access, and information provision

9. Data Protection: GDPR compliance measures, data processing terms, and data security requirements

10. Intellectual Property Rights: Ownership and licensing of IP, including pre-existing IP and newly created materials

11. Confidentiality: Protection of confidential information, permitted disclosures, and survival terms

12. Liability and Indemnification: Limitation of liability, indemnification obligations, and insurance requirements

13. Force Majeure: Events excusing performance and associated procedures

14. Governing Law and Jurisdiction: Danish law as governing law and jurisdiction of Danish courts

15. General Provisions: Standard boilerplate including assignment, severability, entire agreement, and amendments