Marketing Consent Form

Marketing Consent Form Template for Denmark

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Document background

The Marketing Consent Form is a crucial document for businesses operating in Denmark that engage in direct marketing activities. This document is required to comply with both the EU General Data Protection Regulation (GDPR) and Danish marketing laws, particularly the Danish Marketing Practices Act (Markedsføringsloven). The form must be used whenever an organization wishes to send marketing communications to individuals, whether through email, SMS, phone, or other channels. It contains specific consent mechanisms for different marketing purposes, clear information about data processing activities, and details about data subject rights. The Marketing Consent Form should be regularly reviewed and updated to ensure continued compliance with evolving data protection and marketing regulations in Denmark.

Suggested Sections

1. Data Controller Information: Identity and contact details of the organization collecting the consent (data controller), including business registration number (CVR) and contact information

2. Purpose of Processing: Clear explanation of how the personal data will be used for marketing purposes, including specific marketing channels and types of communications

3. Types of Personal Data: List of personal data that will be collected and processed for marketing purposes

4. Marketing Communications: Detailed description of the types of marketing communications the individual may receive (e.g., newsletters, promotional offers, product updates)

5. Rights of the Data Subject: Information about the right to withdraw consent, right to access data, right to erasure, and other GDPR rights

6. Duration of Consent: Information about how long the consent will remain valid and when it will be renewed

7. Declaration of Consent: Clear statement of consent with checkboxes for specific marketing channels and signature field

Optional Sections

1. Third Party Sharing: Include this section if personal data will be shared with third parties for marketing purposes, detailing who the third parties are and how they will use the data

2. International Transfers: Include this section if personal data will be transferred outside the EU/EEA, explaining the safeguards in place

3. Profiling and Automated Decision-Making: Include this section if any profiling or automated decision-making will be used for marketing purposes

4. Cookies and Tracking Technologies: Include this section if the marketing activities involve the use of cookies or similar tracking technologies

Suggested Schedules

1. Privacy Policy Reference: Full privacy policy or link to the organization's privacy policy providing more detailed information about data processing

2. Marketing Preferences Details: Detailed breakdown of marketing preferences and frequency options for different types of communications

3. Contact Preferences Form: Form allowing users to specify preferred contact methods and times for marketing communications

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