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Marketing Consent Form for United Arab Emirates

Marketing Consent Form Template for United Arab Emirates

A comprehensive legal document designed to obtain and record explicit consent from individuals for marketing communications in compliance with UAE federal data protection laws, particularly Federal Decree-Law No. 45 of 2021. This form enables organizations to lawfully collect, process, and use personal data for marketing purposes while ensuring transparency and protecting individual rights. It includes detailed specifications about the types of marketing communications, data usage, storage practices, and withdrawal procedures, all aligned with UAE's regulatory requirements and data protection standards.

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What is a Marketing Consent Form?

The Marketing Consent Form is a crucial legal document required under UAE data protection laws for any organization engaging in marketing communications with individuals. This document became particularly significant following the implementation of Federal Decree-Law No. 45 of 2021, which strengthened personal data protection requirements in the UAE. The form serves as a formal record of consent, protecting both the organization and the individual by clearly outlining the scope of permitted marketing activities, data usage, and individual rights. It should be used whenever an organization intends to collect personal data for marketing purposes, whether through digital or traditional channels. The document must be maintained as part of the organization's compliance records and updated as necessary to reflect changes in marketing practices or legal requirements.

What sections should be included in a Marketing Consent Form?

1. Data Controller Information: Full details of the organization collecting the data, including business name, registration number, and contact information

2. Data Subject Information: Fields for the individual's personal information including name, contact details, and any relevant identification numbers

3. Purpose of Data Collection: Clear explanation of how the personal data will be used for marketing purposes, including specific marketing channels and types of communications

4. Scope of Consent: Detailed description of what the individual is consenting to, including types of marketing communications, frequency, and channels (email, SMS, phone, etc.)

5. Data Processing Details: Information about how the personal data will be stored, processed, and protected

6. Data Sharing Disclosure: Information about any third parties who may receive or process the data for marketing purposes

7. Data Subject Rights: Clear statement of the individual's rights under UAE law, including right to withdraw consent and access personal data

8. Duration of Consent: Specification of how long the consent will remain valid and when it might need to be renewed

9. Withdrawal Procedure: Clear instructions on how to withdraw consent, including relevant contact information and timeframes

What sections are optional to include in a Marketing Consent Form?

1. Specific Campaign Consent: Additional section for consent to specific marketing campaigns or initiatives, used when the organization runs distinct marketing programs

2. International Transfer Notice: Required when personal data may be transferred outside the UAE, detailing the countries involved and protection measures

3. Loyalty Program Details: Used when the marketing consent is linked to a loyalty or rewards program

4. Digital Marketing Preferences: Detailed options for digital marketing preferences, including social media targeting and online advertising

5. Language Declaration: Statement confirming the individual's preferred language for communications, particularly relevant in the UAE's multilingual environment

What schedules should be included in a Marketing Consent Form?

1. Schedule 1 - Marketing Channels: Detailed list of all marketing channels and communication methods that may be used

2. Schedule 2 - Privacy Policy: Complete privacy policy or reference to where it can be accessed

3. Schedule 3 - Third Party Processors: List of third-party service providers who may process the personal data for marketing purposes

4. Appendix A - Consent Withdrawal Form: Template form for withdrawing consent

5. Appendix B - Data Subject Rights Request Form: Template form for exercising data subject rights

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Publisher

Ƶ

Document Type

Consent Form

Sector

Marketing

Cost

Free to use
Relevant legal definitions

























Clauses




















Relevant Industries

Retail

Financial Services

Healthcare

Technology

Real Estate

Education

Hospitality

E-commerce

Professional Services

Telecommunications

Media and Entertainment

Consumer Goods

Travel and Tourism

Relevant Teams

Legal

Marketing

Compliance

Data Protection

Customer Relations

Digital Marketing

Risk Management

Communications

Business Development

Information Technology

Customer Experience

Relevant Roles

Marketing Manager

Data Protection Officer

Compliance Manager

Legal Counsel

Privacy Officer

Marketing Director

Customer Relations Manager

Digital Marketing Specialist

Business Development Manager

Risk Manager

Communications Director

CRM Manager

Commercial Director

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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