The Marketing Consent Form is a crucial document required by organizations operating in Malta who wish to engage in direct marketing activities with individuals. This document is designed to comply with both the EU General Data Protection Regulation (GDPR) and Malta's Data Protection Act, ensuring that businesses obtain valid, explicit consent for marketing communications. It should be used whenever an organization plans to collect personal data for marketing purposes, covering various communication channels such as email, SMS, postal mail, and telephone. The form includes essential information about data processing, retention periods, withdrawal rights, and third-party sharing, while maintaining transparency and clarity in line with Malta's regulatory requirements.
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1. Company Information: Identity and contact details of the data controller (company requesting consent)
2. Purpose of Consent: Clear explanation of what the individual is consenting to, including types of marketing communications
3. Personal Data Collection: Details of what personal data will be collected and processed
4. Marketing Communications: Specific description of marketing activities and channels (email, SMS, phone, etc.)
5. Duration: How long the consent will remain valid
6. Rights and Withdrawal: Information about the right to withdraw consent and how to do so
7. Data Sharing: Information about any third parties who will receive the data
8. Declaration: The actual consent statement and signature/checkbox area
1. International Transfers: Include when personal data may be transferred outside the EU/EEA
2. Profiling and Automated Decision-Making: Include when marketing involves automated profiling or decision-making
3. Special Categories of Data: Include when collecting sensitive personal data requiring explicit consent
4. Children's Data: Include when marketing activities might involve processing data of minors
5. Loyalty Program Details: Include when consent is linked to a loyalty or rewards program
6. Event Photography/Videography: Include when marketing includes use of photos/videos from events
1. Marketing Channels List: Detailed list of all marketing channels and communication types
2. Privacy Policy: Full privacy policy or link to where it can be accessed
3. Third Party Partners: List of third-party marketing partners and data processors
4. Withdrawal Form: Template form for withdrawing consent
Relevant legal definitions
Clauses
Relevant Industries
Retail
E-commerce
Financial Services
Healthcare
Technology
Hospitality
Tourism
Education
Professional Services
Real Estate
Telecommunications
Entertainment
Media
Non-profit
Insurance
Relevant Teams
Marketing
Legal
Compliance
Customer Relations
Digital Marketing
Business Development
Data Protection
Risk Management
Customer Experience
Operations
Relevant Roles
Marketing Manager
Data Protection Officer
Compliance Officer
Legal Counsel
Marketing Director
Customer Relations Manager
Digital Marketing Specialist
Privacy Manager
Marketing Compliance Specialist
Business Development Manager
Campaign Manager
Customer Experience Manager
Marketing Operations Manager
Risk and Compliance Manager
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