The Marketing Consent Form is a crucial document for any organization conducting marketing activities in Germany. It serves as a legal basis for processing personal data for marketing purposes under Article 6(1)(a) of the GDPR and relevant German data protection laws. This document should be used whenever an organization wishes to engage in marketing activities that involve processing personal data, including email marketing, postal marketing, telephone marketing, or personalized advertising. The form must comply with the strict requirements of both EU and German data protection regulations, including the GDPR, BDSG, and German Telemedia Act. It should be presented to individuals before any marketing activities commence and must include clear information about data processing activities, retention periods, and the right to withdraw consent.
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1. Data Controller Information: Full legal name, contact details, and registration information of the company collecting the consent
2. Purpose of Data Collection: Clear explanation of how the personal data will be used for marketing purposes, including specific marketing channels and types of communications
3. Personal Data Being Collected: Detailed list of what personal data will be collected and processed for marketing purposes
4. Legal Basis and Rights: Statement of legal basis for processing (consent) and outline of data subject rights under GDPR
5. Consent Declaration: Clear, unambiguous consent statement with separate tick boxes for different marketing channels
6. Withdrawal Information: Clear explanation of the right to withdraw consent and the process for doing so
7. Data Retention: Information about how long the personal data will be stored and criteria for determining retention periods
8. Signature Block: Space for date and signature (physical or electronic) of the consenting individual
1. Third Party Sharing: Include when personal data will be shared with third parties for marketing purposes, listing specific categories of recipients
2. International Transfers: Include when personal data will be transferred outside the EU/EEA for marketing purposes
3. Automated Decision Making: Include if marketing activities involve automated decision-making or profiling
4. Special Categories Data: Include if any sensitive personal data will be processed for marketing purposes
5. Marketing Preferences: Include when offering granular choices for different types of marketing content or frequency preferences
1. Privacy Policy: Full privacy policy document or link to online version
2. Marketing Communications Examples: Sample templates or examples of the types of marketing communications the individual might receive
3. Third Party List: If applicable, detailed list of third parties who may receive the personal data for marketing purposes
4. Data Processing Activities: Detailed description of specific data processing activities related to marketing
Relevant legal definitions
Clauses
Relevant Industries
Retail
E-commerce
Financial Services
Healthcare
Technology
Professional Services
Education
Travel and Hospitality
Real Estate
Telecommunications
Media and Entertainment
Consumer Goods
Non-profit Organizations
Insurance
Automotive
Relevant Teams
Legal
Marketing
Compliance
Data Protection
Customer Relations
Digital Marketing
Business Development
Customer Experience
Risk Management
Operations
Relevant Roles
Marketing Manager
Data Protection Officer
Legal Counsel
Privacy Officer
Marketing Director
Compliance Manager
Customer Relations Manager
Digital Marketing Specialist
Business Development Manager
Marketing Compliance Officer
CRM Manager
Chief Marketing Officer
Privacy Manager
Marketing Operations Manager
Customer Experience Manager
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