Document background
The Marketing Consent Form is a crucial compliance document required under Hong Kong's Personal Data (Privacy) Ordinance for organizations engaging in direct marketing activities. This document became particularly important following the 2013 amendments to the PDPO, which introduced specific requirements for direct marketing consent. The form must be used before any personal data can be used for marketing purposes and should be presented to customers or potential customers at the point of data collection. It includes detailed information about data collection purposes, marketing activities, data sharing practices, and opt-out procedures. Organizations must ensure their Marketing Consent Form is comprehensive yet clear, covering all intended marketing uses while remaining accessible to the average reader. The document needs regular reviews and updates to maintain compliance with evolving privacy regulations and business practices in Hong Kong.
