Media Release Form For Employees

Media Release Form For Employees Template for Denmark

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Document background

The Media Release Form For Employees is essential for Danish businesses that wish to use employee imagery and media content for marketing, promotional, or internal communications purposes. This document has become increasingly important with the rise of social media marketing and corporate branding initiatives, where employee participation in company media is common. It ensures compliance with Danish data protection laws, particularly the Danish Data Protection Act (Databeskyttelsesloven) implementing GDPR, while also addressing copyright concerns under Danish law. The form should be used whenever an organization plans to capture and use employee media content, providing clear parameters for usage rights, duration, and permitted platforms. It serves as a crucial risk management tool by obtaining proper consent and establishing clear guidelines for media usage.

Suggested Sections

1. Parties: Identification of the employer (company) and the employee

2. Background: Brief context explaining the purpose of the media release form

3. Definitions: Definitions of key terms including 'Media Content', 'Marketing Materials', 'Company Channels', etc.

4. Scope of Release: Details of what types of media content are covered (photos, videos, voice recordings, testimonials, etc.)

5. Grant of Rights: The specific permissions the employee is giving to the company regarding use of their image/media

6. Permitted Uses: Specific ways the company may use the media content (marketing, social media, website, etc.)

7. Duration and Territory: Time period and geographic scope of the release

8. Data Protection: GDPR compliance statement and data protection measures

9. No Compensation: Statement that no additional compensation is due for media usage

10. Signatures: Execution section with date and signatures

Optional Sections

1. Revocation Rights: Include when offering the employee the right to withdraw consent for specific uses

2. Special Usage Restrictions: Include when the employee wishes to restrict usage in certain contexts

3. Third Party Rights: Include when media content may be licensed or sold to third parties

4. Social Media Specific Terms: Include for detailed social media usage provisions

5. Moral Rights Waiver: Include when requiring waiver of moral rights under Danish copyright law

6. Employee Approval Rights: Include when giving employees right to approve content before publication

Suggested Schedules

1. Schedule 1 - Approved Media Content: List or examples of specific media content covered by the release

2. Schedule 2 - Permitted Platforms: Detailed list of approved platforms and channels for media usage

3. Schedule 3 - Usage Guidelines: Specific guidelines for how media content may be used

4. Schedule 4 - Data Protection Notice: Detailed GDPR-compliant privacy notice regarding media content usage

5. Schedule 5 - Withdrawal Form: Template form for withdrawing consent for specific uses

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