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Endorsement Agreement
1. Parties: Identification of the brand owner/company and the endorser/celebrity
2. Background: Context of the agreement and brief description of the parties' business/profile
3. Definitions: Key terms used throughout the agreement including 'Products', 'Territory', 'Term', 'Endorsement Services'
4. Appointment and Scope: Appointment of endorser and detailed scope of endorsement services
5. Term and Renewal: Duration of the agreement and any renewal provisions
6. Endorsement Services: Detailed description of required services, appearances, social media posts, etc.
7. Compensation: Payment terms, including base fees, royalties, and performance bonuses
8. Approval Rights: Process for approving endorsement content and usage of endorser's image
9. Intellectual Property Rights: Rights granted regarding use of names, images, and trademarks
10. Exclusivity and Restrictions: Competitive restrictions and exclusive rights granted
11. Representations and Warranties: Standard warranties and specific endorser representations
12. Morality and Compliance: Behavioral requirements and compliance with laws/regulations
13. Termination: Termination rights and consequences
14. Confidentiality: Protection of confidential information
15. General Provisions: Standard boilerplate clauses including governing law, notices, etc.
1. Social Media Requirements: Detailed social media obligations and metrics - used when endorsement heavily focuses on social media
2. Product Development Collaboration: Terms for endorser's involvement in product development - used for signature product lines
3. Minimum Performance Requirements: Specific performance metrics and consequences - used for performance-based agreements
4. International Rights: Specific provisions for international markets - used when endorsement covers multiple jurisdictions
5. Crisis Management: Procedures for handling PR issues - used for high-profile endorsers
6. Personal Appearance Schedule: Detailed appearance requirements - used when regular appearances are required
7. NFT and Digital Rights: Digital asset creation and exploitation - used for digital-focused endorsements
1. Schedule 1 - Endorsed Products: Detailed list of products covered by the endorsement
2. Schedule 2 - Compensation Structure: Detailed breakdown of fees, royalties, and payment terms
3. Schedule 3 - Approval Process: Step-by-step content approval process and timelines
4. Schedule 4 - Social Media Guidelines: Specific requirements for social media posts and engagement
5. Schedule 5 - Brand Guidelines: Technical requirements for brand usage and positioning
6. Appendix A - Required Appearances: Calendar of mandatory appearances and events
7. Appendix B - Prohibited Categories: List of prohibited competing products or activities
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