¶¶Òõ¶ÌÊÓƵ

All Countries
Marketing
Endorsement Agreement

Endorsement Agreement Template for South Africa

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Endorsement Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Endorsement Agreement

"I need an Endorsement Agreement for a South African sports celebrity who will be the face of our new energy drink brand from March 2025, including nationwide advertising rights and personal appearances at four major sporting events."

Celebrated by
Collaborations with
Investors
Document background
The Endorsement Agreement is a crucial legal instrument in South African commercial practice, designed to formalize and govern the relationship between brands and public figures who promote their products or services. This document is essential when companies seek to leverage the influence and reputation of celebrities, athletes, social media influencers, or other public figures to enhance their brand visibility and credibility. The agreement must comply with South African legislation, including the Consumer Protection Act, Electronic Communications and Transactions Act, and advertising regulations. It typically includes detailed provisions on usage rights, compensation, exclusivity, content approval processes, and moral clauses. The document is particularly relevant in today's digital marketing landscape, where influencer marketing and celebrity endorsements play an increasingly significant role in brand promotion strategies.
Suggested Sections

1. Parties: Identification of the company/brand owner and the endorser/celebrity

2. Background: Context of the agreement, including brief description of the company, endorser's profile, and purpose of the endorsement relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Grant of Rights: Formal appointment of endorser and scope of rights granted to use endorser's name, image, and likeness

5. Term and Territory: Duration of the agreement and geographical scope of the endorsement

6. Endorser's Obligations: Detailed responsibilities including appearances, social media posts, exclusive arrangements, and cooperation requirements

7. Company's Obligations: Company's responsibilities including payment, product provision, and support

8. Approval Rights: Process for approving promotional materials and endorser content

9. Intellectual Property: Protection and usage of trademarks, copyrights, and other IP rights

10. Compensation: Payment terms, including base fees, royalties, and performance bonuses

11. Morality and Reputation: Behavioral standards and consequences of reputation damage

12. Termination: Circumstances and process for ending the agreement

13. Confidentiality: Protection of confidential information

14. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures

Optional Sections

1. Social Media Requirements: Detailed social media obligations and requirements, used when endorsement includes significant digital presence

2. Product Development Collaboration: Terms for endorser's involvement in product development, used when endorser will contribute to product design or creation

3. Exclusivity Provisions: Detailed exclusivity terms and competitor restrictions, used when strict category exclusivity is required

4. International Rights: Specific provisions for international markets, used when endorsement extends beyond South Africa

5. Performance Metrics: Specific KPIs and measurement criteria, used when compensation is tied to performance

6. Crisis Management: Procedures for handling public relations issues, used for high-profile endorsements

7. Content Creation Guidelines: Specific requirements for content creation, used when endorser creates their own content

Suggested Schedules

1. Schedule 1: Compensation Details: Detailed breakdown of all financial terms, including payment schedule and calculation methods

2. Schedule 2: Approved Products/Services: List of specific products or services covered by the endorsement

3. Schedule 3: Minimum Appearance Requirements: Detailed schedule of required appearances, events, or content creation

4. Schedule 4: Approval Process: Detailed procedures and timelines for content and material approval

5. Schedule 5: Brand Guidelines: Company's branding requirements and usage guidelines

6. Schedule 6: Social Media Guidelines: Specific requirements for social media posts and engagement

7. Appendix A: Required Hashtags and Disclosures: List of required hashtags, disclosures, and regulatory compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions










































Clauses




































Relevant Industries

Retail

Consumer Goods

Fashion and Apparel

Sports and Athletics

Entertainment

Technology

Food and Beverage

Beauty and Cosmetics

Automotive

Financial Services

Telecommunications

Health and Wellness

Luxury Goods

Gaming

E-commerce

Relevant Teams

Legal

Marketing

Brand Management

Public Relations

Digital Marketing

Compliance

Commercial

Social Media

Business Development

Corporate Communications

Talent Relations

Contract Administration

Relevant Roles

Legal Counsel

Brand Manager

Marketing Director

Commercial Director

Talent Manager

Chief Marketing Officer

Compliance Officer

Public Relations Manager

Digital Marketing Manager

Influencer Relations Manager

Business Development Director

Contracts Manager

Celebrity Relations Manager

Brand Ambassador Coordinator

Social Media Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Corporate Sponsorship Contract

A South African law-governed agreement establishing terms and conditions for corporate sponsorship arrangements, including rights, obligations, and compliance requirements.

find out more

Sponsor Support Agreement

A South African law-governed agreement establishing sponsor support commitments in project finance transactions, including financial and operational support mechanisms.

find out more

Title Sponsorship Agreement

A South African law-governed agreement establishing title sponsorship rights and obligations between a rights holder and corporate sponsor.

find out more

Marketing Sponsorship Agreement

South African-governed agreement establishing marketing sponsorship terms, rights, and obligations between sponsors and sponsored parties.

find out more

Training Sponsorship Agreement

A South African law-governed agreement establishing terms for organizational sponsorship of individual training or education, including financial commitments and service obligations.

find out more

Event Sponsorship Agreement

A South African law-governed agreement defining sponsorship terms, rights, and obligations between event organizers and sponsors.

find out more

Endorsement Agreement

A South African law-governed agreement between a brand and an endorser establishing terms for brand promotion and endorsement services.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.

Read our Privacy Policy.