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Endorsement Agreement
"I need an Endorsement Agreement for a tech company engaging a social media influencer with 500K+ followers to promote our new app launch in Singapore, with exclusive rights and specific content requirements for Instagram and TikTok posts starting March 2025."
1. Parties: Identifies contracting parties (brand owner and endorser)
2. Background: Context of the endorsement relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Details of endorsement activities and deliverables
5. Term and Termination: Duration and termination conditions
6. Compensation: Payment terms and schedule
7. Intellectual Property Rights: Usage rights and restrictions
8. Approvals Process: Content review and approval procedures
1. Exclusivity: Restrictions on endorsing competing brands - used when exclusive endorsement is required
2. Morality Clause: Behavioral standards and consequences - typically included for high-profile endorsements
3. International Rights: Terms for international usage - included for global campaigns
4. Social Media Guidelines: Specific rules for social media posts - essential for digital endorsements
1. Schedule 1: Services Description: Detailed scope of endorsement activities
2. Schedule 2: Compensation Structure: Detailed payment terms and metrics
3. Schedule 3: Brand Guidelines: Brand usage rules and requirements
4. Schedule 4: Approval Process: Detailed content approval workflow
5. Appendix A: Sample Posts/Content: Examples of approved content formats
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