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1. Parties: Identifies and provides details of the contracting parties - typically the company/brand and the endorser
2. Background: Sets out the context of the agreement, including the endorser's profile and the company's products/services
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Scope: Establishes the endorser's appointment and defines the scope of endorsement activities
5. Term and Termination: Specifies the duration of the agreement and circumstances for termination
6. Endorser's Obligations: Details the endorser's responsibilities, including appearance requirements and social media obligations
7. Company's Obligations: Outlines the company's commitments, including payment and provision of products/services
8. Intellectual Property Rights: Addresses the usage of endorser's image, name, and related IP rights
9. Approval Rights: Details the approval process for endorsement materials and content
10. Compensation: Specifies fees, royalties, and payment terms
11. Exclusivity: Defines any exclusive arrangements and restrictions on endorsing competing products
12. Representations and Warranties: Contains standard warranties from both parties
13. Confidentiality: Governs the treatment of confidential information
14. General Provisions: Includes standard boilerplate clauses
1. Morality Clause: Includes provisions for termination due to endorser misconduct or reputation damage - used for high-profile endorsements
2. Social Media Requirements: Detailed social media obligations and metrics - used when digital presence is key to the endorsement
3. Performance Bonuses: Additional compensation based on achievement of specific metrics - used in performance-linked deals
4. Territory Restrictions: Specific geographical limitations - used for region-specific endorsements
5. Personal Appearance Schedule: Detailed requirements for physical appearances - used when in-person events are part of the deal
6. Crisis Management: Procedures for handling PR issues - used in high-value or sensitive endorsements
7. Product Development Input: Endorser's involvement in product development - used when endorser contributes to product creation
8. Minimum Performance Requirements: Specific metrics the endorser must achieve - used in results-driven arrangements
1. Schedule 1: Approved Products/Services: List of specific products or services covered by the endorsement
2. Schedule 2: Compensation Structure: Detailed breakdown of fees, royalties, and payment terms
3. Schedule 3: Approval Guidelines: Specific requirements and procedures for content approval
4. Schedule 4: Brand Guidelines: Company's branding requirements and usage guidelines
5. Schedule 5: Social Media Guidelines: Specific requirements for social media posts and engagement
6. Schedule 6: Personal Appearance Requirements: Details of required appearances, events, and shoots
7. Appendix A: Approved Social Media Platforms: List of platforms where endorser will promote products
8. Appendix B: Content Calendar: Timeline and schedule for endorsement activities and deliverables
Consumer Goods
Sports & Athletics
Entertainment
Fashion & Apparel
Technology
Food & Beverage
Beauty & Cosmetics
Healthcare & Wellness
Financial Services
Automotive
Luxury Goods
Gaming
Telecommunications
Retail
Professional Services
Legal
Marketing
Brand Management
Public Relations
Social Media
Compliance
Business Development
Digital Marketing
Contract Administration
Talent Relations
Marketing Director
Brand Manager
Legal Counsel
Compliance Officer
Commercial Director
Social Media Manager
PR Manager
Talent Relations Manager
Business Development Manager
Contract Administrator
Chief Marketing Officer
Sponsorship Manager
Digital Marketing Manager
Celebrity Relations Manager
Influencer Marketing Specialist
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