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Digital Marketing Agreement
1. Parties: Identification of the service provider and client, including full legal names, registration numbers, and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Service Provider Obligations: Key responsibilities and commitments of the marketing agency
6. Client Obligations: Client's responsibilities, including provision of materials and approvals
7. Data Protection and Privacy: GDPR compliance measures and data processing terms
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing details
10. Term and Termination: Duration of agreement and termination provisions
11. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria
12. Confidentiality: Protection of confidential information and trade secrets
13. General Terms: Standard legal provisions including governing law, disputes, and notices
1. Social Media Management: Specific terms for social media platform management, used when services include social media
2. Content Creation: Terms regarding content creation and approval processes, included when content creation is part of services
3. SEO Services: Specific terms for search engine optimization services, if included in scope
4. Paid Advertising: Terms for managing paid advertising campaigns and budgets, if applicable
5. Influencer Marketing: Terms for influencer collaboration and management, if part of services
6. International Marketing: Additional terms for cross-border marketing activities, if applicable
7. Crisis Management: Procedures for handling PR crises or reputation management issues
8. Service Level Agreement: Detailed service levels and response times, if specific performance standards are required
1. Schedule 1 - Service Specifications: Detailed breakdown of digital marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure, rates, and payment terms
3. Schedule 3 - Key Performance Indicators: Specific metrics and targets for measuring marketing performance
4. Schedule 4 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures
5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines
6. Schedule 6 - Approved Platforms and Tools: List of authorized marketing platforms and tools to be used
7. Schedule 7 - Campaign Calendar: Planned marketing activities and timeline
8. Appendix A - Contact Information: Key contacts and escalation procedures for both parties
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