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Digital Marketing Agreement
"I need a Digital Marketing Agreement for my e-commerce startup to engage a marketing agency for social media management and SEO services, with strict data protection clauses and performance metrics for the Canadian market."
1. Parties: Identification of the service provider and client, including full legal names and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement, including technical marketing terms
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Service Provider Obligations: Key responsibilities and commitments of the marketing agency
6. Client Obligations: Client's responsibilities, including provision of materials and approvals
7. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms
8. Term and Termination: Duration of agreement and conditions for termination
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
10. Data Protection and Privacy: Compliance with privacy laws and data handling requirements
11. Confidentiality: Protection of confidential information and trade secrets
12. Performance Metrics: KPIs and measurement criteria for marketing campaigns
13. Reporting and Communications: Requirements for campaign reporting and client communications
14. Warranties and Representations: Standard warranties from both parties
15. Limitation of Liability: Limits on liability and indemnification provisions
16. General Provisions: Standard boilerplate clauses including governing law, notices, etc.
1. Social Media Management: Specific terms for social media account management and posting
2. Content Creation: Terms specific to creation and approval of marketing content
3. Search Engine Optimization: Specific terms for SEO services and performance metrics
4. Paid Advertising: Terms for managing paid advertising campaigns and budgets
5. Influencer Marketing: Terms for engaging and managing influencer relationships
6. Email Marketing: Specific terms for email campaign management and CASL compliance
7. Third-Party Tools: Terms regarding use of marketing tools and platforms
8. Crisis Management: Procedures for handling social media or marketing crises
9. White Labeling: Terms for white-label service provision if agency works under client's brand
1. Schedule A - Service Specifications: Detailed breakdown of marketing services and deliverables
2. Schedule B - Fee Schedule: Detailed pricing, payment terms, and any variable costs
3. Schedule C - Performance Metrics: Detailed KPIs and performance measurement criteria
4. Schedule D - Approved Tools and Platforms: List of authorized marketing tools and platforms
5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines
6. Schedule F - Data Processing Agreement: Detailed terms for handling personal data in compliance with privacy laws
7. Appendix 1 - Campaign Calendar: Planned marketing activities and timeline
8. Appendix 2 - Reporting Templates: Standard formats for campaign performance reports
Authors
Retail
E-commerce
Professional Services
Technology
Healthcare
Financial Services
Entertainment
Education
Manufacturing
Real Estate
Hospitality
Consumer Goods
Non-profit
Media and Communications
Marketing
Legal
Procurement
Compliance
Business Development
Operations
Digital Strategy
Content Creation
Social Media
Account Management
Executive Leadership
Marketing Director
Chief Marketing Officer
Digital Marketing Manager
Marketing Consultant
Business Development Manager
Chief Executive Officer
Operations Manager
Procurement Manager
Legal Counsel
Compliance Officer
Contract Manager
Agency Director
Account Manager
Marketing Coordinator
Digital Strategy Director
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