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Digital Marketing Agreement Template for Netherlands

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Key Requirements PROMPT example:

Digital Marketing Agreement

"I need a Digital Marketing Agreement for my e-commerce company expanding into the Dutch market, where we'll engage a local agency to manage our social media, paid advertising, and SEO campaigns starting March 2025, with specific provisions for multi-language content and GDPR compliance."

Document background
The Digital Marketing Agreement serves as a crucial legal framework for businesses engaging professional marketing services in the Netherlands. It is designed for situations where a company wishes to outsource its digital marketing activities to specialized agencies or consultants. The agreement encompasses various digital marketing services such as social media management, content creation, SEO, and paid advertising campaigns, while ensuring compliance with Dutch and EU regulations, particularly regarding data protection and electronic communications. This document is essential for protecting both parties' interests by clearly defining service scope, deliverables, performance metrics, and responsibilities. The agreement should be tailored to specific business needs while maintaining compliance with Dutch legal requirements, including the Dutch Civil Code, GDPR, and the Dutch Telecommunications Act.
Suggested Sections

1. Parties: Identification of the service provider (marketing agency) and the client

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of digital marketing services to be provided

5. Service Provider Obligations: Key responsibilities and commitments of the marketing agency

6. Client Obligations: Client's responsibilities including provision of materials and approvals

7. Data Protection and Privacy: GDPR compliance measures and data handling procedures

8. Performance Metrics and Reporting: KPIs, reporting frequency, and measurement criteria

9. Fees and Payment Terms: Service costs, payment schedule, and billing procedures

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of agreement and termination provisions

13. Liability and Indemnification: Limitation of liability and indemnification obligations

14. General Provisions: Standard legal clauses including governing law, notices, and assignment

Optional Sections

1. Social Media Management: Include when the agency will manage social media accounts, covering account access, content approval process, and crisis management

2. Paid Advertising Services: Include when the agency will manage paid advertising campaigns, including budget management and platform-specific terms

3. International Marketing: Include when marketing activities extend across multiple jurisdictions, addressing local compliance requirements

4. Content Creation: Include when the agency will create original content, detailing creation process and approval workflows

5. Influencer Marketing: Include when services involve influencer collaboration, covering selection, compensation, and compliance

6. SEO Services: Include when providing search engine optimization services, detailing methodologies and prohibited practices

7. Training and Knowledge Transfer: Include when the agency will provide training to client's staff

8. White Labeling: Include when services are to be provided under client's brand

Suggested Schedules

1. Schedule A - Service Level Agreement: Detailed performance standards, response times, and service quality metrics

2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule C - Campaign Specifications: Specific details of planned marketing campaigns and deliverables

4. Schedule D - Approved Platforms and Tools: List of marketing platforms and tools to be used in service delivery

5. Schedule E - Reporting Templates: Standard formats for performance reports and analytics

6. Appendix 1 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

7. Appendix 2 - Brand Guidelines: Client's branding requirements and usage guidelines

8. Appendix 3 - Emergency Contact Protocol: Procedures and contacts for urgent situations or crisis management

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



































Clauses




































Relevant Industries

Retail

E-commerce

Technology

Professional Services

Financial Services

Healthcare

Education

Hospitality

Manufacturing

Consumer Goods

Entertainment

Real Estate

Automotive

Travel and Tourism

Non-profit Organizations

Relevant Teams

Marketing

Digital

Legal

Procurement

Operations

Commercial

Communications

Business Development

Content Creation

Social Media

Brand Management

E-commerce

Compliance

Finance

Executive Leadership

Relevant Roles

Marketing Director

Chief Marketing Officer

Digital Marketing Manager

Brand Manager

Marketing Coordinator

Business Development Manager

Communications Manager

E-commerce Manager

Social Media Manager

Content Manager

Legal Counsel

Procurement Manager

Operations Director

Chief Executive Officer

Commercial Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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