Personal Data Protection Act (PDPA) 2012: Primary legislation governing the collection, use, disclosure and care of personal data in Singapore. Essential for digital marketing activities involving customer data.
Electronic Transactions Act (ETA): Regulates electronic communications and digital contracts, providing legal fouNDAtion for electronic transactions and digital signatures.
Copyright Act: Protects original works including digital content, images, and marketing materials used in digital marketing campaigns.
Trade Marks Act: Protects brands and trademarks, crucial for digital marketing activities involving brand assets and promotional materials.
Spam Control Act: Regulates unsolicited commercial electronic messages, including email marketing and promotional communications.
Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumers from unfair practices in digital marketing and e-commerce.
Singapore Code of Advertising Practice (SCAP): Guidelines for advertising standards and practices, including digital advertising and online promotions.
ASAS Guidelines: Specific guidelines issued by the Advertising Standards Authority of Singapore for marketing communications across all media.
E-commerce Code of Practice: Best practices and standards for e-commerce operations and digital marketing in Singapore.
Social Media Marketing Guidelines: Regulations specific to social media marketing, including influencer marketing and social media advertising.
IMDA Internet Code of Practice: Guidelines by Info-communications Media Development Authority for internet content and services.
Competition Act: Regulates market competition and prevents anti-competitive practices in digital marketing and advertising.
MAS Guidelines: Monetary Authority of Singapore guidelines for financial services marketing and promotion, if applicable.
Healthcare Marketing Regulations: Specific regulations for healthcare-related marketing and advertising, if applicable to the digital marketing scope.
