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Digital Marketing Agreement for Nigeria

Digital Marketing Agreement Template for Nigeria

A comprehensive legal agreement governed by Nigerian law that establishes the terms and conditions for digital marketing services between a service provider and a client. The agreement covers essential aspects including scope of services, deliverables, performance metrics, data protection compliance under NDPR, intellectual property rights, payment terms, and service level requirements. It includes provisions for various digital marketing channels such as social media, content marketing, email campaigns, and online advertising, while ensuring compliance with Nigerian advertising regulations and consumer protection laws.

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What is a Digital Marketing Agreement?

The Digital Marketing Agreement is essential for businesses operating in Nigeria's increasingly digital marketplace. It is typically used when a company wishes to engage professional digital marketing services, establishing clear parameters for the business relationship. The agreement ensures compliance with Nigerian regulations, including the Nigeria Data Protection Regulation (NDPR), advertising standards, and consumer protection laws. It covers crucial aspects such as service scope, performance metrics, intellectual property rights, and data protection measures. This document is particularly relevant given Nigeria's growing digital economy and the increasing need for formalized digital marketing relationships between service providers and clients. The agreement helps protect both parties' interests while ensuring transparency and accountability in digital marketing operations.

What sections should be included in a Digital Marketing Agreement?

1. Parties: Identification of the service provider (digital marketing agency) and the client

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including technical marketing terms

4. Scope of Services: Detailed description of digital marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Payment Terms: Fees, payment schedule, and billing procedures

7. Service Provider Obligations: Key responsibilities and commitments of the digital marketing agency

8. Client Obligations: Client's responsibilities including provision of materials and approvals

9. Data Protection and Privacy: Compliance with NDPR and data protection requirements

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

11. Performance Metrics: KPIs and measurement criteria for marketing campaigns

12. Reporting and Reviews: Frequency and format of performance reports and review meetings

13. Confidentiality: Protection of confidential information shared between parties

14. General Terms: Standard contract clauses including notices, amendments, and governing law

What sections are optional to include in a Digital Marketing Agreement?

1. Social Media Management: Specific terms for social media account management and content creation

2. Search Engine Optimization: Detailed terms for SEO services if included in scope

3. Content Creation: Terms for creation and approval of marketing content

4. Paid Advertising: Terms for managing paid digital advertising campaigns

5. Email Marketing: Specific terms for email marketing services and compliance

6. Influencer Marketing: Terms for engaging and managing influencer partnerships

7. Crisis Management: Procedures for handling social media or digital marketing crises

8. Third-Party Tools: Terms for use of marketing tools and platforms

What schedules should be included in a Digital Marketing Agreement?

1. Schedule 1 - Service Specifications: Detailed breakdown of digital marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment terms

3. Schedule 3 - Service Level Agreement: Performance standards and response times

4. Schedule 4 - Approved Marketing Channels: List of authorized platforms and channels for marketing

5. Schedule 5 - Reporting Templates: Format and content of regular performance reports

6. Appendix A - Data Processing Agreement: Detailed terms for handling personal data in compliance with NDPR

7. Appendix B - Brand Guidelines: Client's branding requirements and usage guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Nigeria

Publisher

Ƶ

Document Type

Service Contract

Cost

Free to use
Relevant legal definitions





































Clauses

































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Education

Hospitality

Professional Services

Consumer Goods

Real Estate

Entertainment

Telecommunications

Manufacturing

Non-profit Organizations

Relevant Teams

Legal

Marketing

Digital

Procurement

Business Development

Compliance

Commercial

Brand Management

Operations

Finance

Communications

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Business Development Manager

Legal Counsel

Contract Manager

Procurement Manager

Brand Manager

Social Media Manager

Content Marketing Manager

Marketing Coordinator

Agency Account Manager

Chief Digital Officer

Marketing Operations Manager

Compliance Officer

Commercial Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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