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Digital Marketing Agreement Template for Ireland

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Key Requirements PROMPT example:

Digital Marketing Agreement

"I need a Digital Marketing Agreement for my e-commerce startup to engage a Dublin-based agency for social media management and SEO services, with specific KPIs for increasing our online presence and a contract start date of March 1, 2025."

Document background
The Digital Marketing Agreement is essential for businesses engaging professional marketing services in the digital sphere. This document is designed for use in Ireland and complies with both Irish and EU regulations, including GDPR, consumer protection laws, and electronic communications requirements. It's particularly relevant in today's digital-first business environment, where companies increasingly rely on external expertise for their online marketing needs. The agreement covers crucial aspects such as social media management, content creation, SEO, digital advertising, and analytics, while addressing data protection, intellectual property rights, and service level commitments. It's structured to protect both service providers and clients, ensuring clear deliverables, measurable outcomes, and compliance with relevant legal frameworks.
Suggested Sections

1. Parties: Identification of the service provider and client, including registered addresses and company details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of digital marketing services to be provided

5. Service Provider Obligations: Key responsibilities and commitments of the marketing agency

6. Client Obligations: Client's responsibilities including provision of materials and approvals

7. Fees and Payment Terms: Pricing structure, payment schedule, and related terms

8. Term and Termination: Duration of agreement and circumstances for termination

9. Data Protection and Privacy: GDPR compliance measures and data handling procedures

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

11. Confidentiality: Protection of confidential information

12. Service Levels: Performance metrics and quality standards

13. General Provisions: Standard boilerplate clauses including governing law, notices, and entire agreement

Optional Sections

1. Social Media Management: Specific terms for social media account management and posting

2. Content Creation: Terms specific to content creation and approval processes

3. SEO Services: Specific terms for search engine optimization services

4. Performance Marketing: Terms for paid advertising and performance-based marketing

5. Influencer Marketing: Terms governing influencer collaboration and management

6. Analytics and Reporting: Detailed reporting requirements and analytics provisions

7. Crisis Management: Procedures for handling social media or marketing crises

8. Third-Party Platforms: Terms relating to use of third-party marketing platforms or tools

Suggested Schedules

1. Schedule 1 - Services Description: Detailed breakdown of all marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment milestones

3. Schedule 3 - Service Levels: Specific KPIs, response times, and performance metrics

4. Schedule 4 - Approved Subcontractors: List of approved third-party service providers or contractors

5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms

6. Schedule 6 - Brand Guidelines: Client's branding requirements and guidelines

7. Appendix A - Campaign Brief Template: Standard template for campaign briefs and approvals

8. Appendix B - Reporting Template: Standard format for performance reports and analytics

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions




















































Clauses


































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Education

Hospitality

Professional Services

Manufacturing

Consumer Goods

Media and Entertainment

Non-profit

Real Estate

Telecommunications

Relevant Teams

Legal

Marketing

Digital

Compliance

Procurement

Operations

Business Development

Finance

Risk Management

Content

Social Media

Brand Management

Relevant Roles

Marketing Director

Digital Marketing Manager

Legal Counsel

Business Development Manager

Chief Marketing Officer

Procurement Manager

Marketing Operations Manager

Compliance Officer

Contract Manager

Agency Account Director

Digital Strategy Director

Marketing Compliance Manager

Chief Digital Officer

Marketing Services Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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