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Digital Marketing Agreement
"I need a Digital Marketing Agreement for my e-commerce startup to engage a Dublin-based agency for social media management and SEO services, with specific KPIs for increasing our online presence and a contract start date of March 1, 2025."
1. Parties: Identification of the service provider and client, including registered addresses and company details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Service Provider Obligations: Key responsibilities and commitments of the marketing agency
6. Client Obligations: Client's responsibilities including provision of materials and approvals
7. Fees and Payment Terms: Pricing structure, payment schedule, and related terms
8. Term and Termination: Duration of agreement and circumstances for termination
9. Data Protection and Privacy: GDPR compliance measures and data handling procedures
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
11. Confidentiality: Protection of confidential information
12. Service Levels: Performance metrics and quality standards
13. General Provisions: Standard boilerplate clauses including governing law, notices, and entire agreement
1. Social Media Management: Specific terms for social media account management and posting
2. Content Creation: Terms specific to content creation and approval processes
3. SEO Services: Specific terms for search engine optimization services
4. Performance Marketing: Terms for paid advertising and performance-based marketing
5. Influencer Marketing: Terms governing influencer collaboration and management
6. Analytics and Reporting: Detailed reporting requirements and analytics provisions
7. Crisis Management: Procedures for handling social media or marketing crises
8. Third-Party Platforms: Terms relating to use of third-party marketing platforms or tools
1. Schedule 1 - Services Description: Detailed breakdown of all marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment milestones
3. Schedule 3 - Service Levels: Specific KPIs, response times, and performance metrics
4. Schedule 4 - Approved Subcontractors: List of approved third-party service providers or contractors
5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms
6. Schedule 6 - Brand Guidelines: Client's branding requirements and guidelines
7. Appendix A - Campaign Brief Template: Standard template for campaign briefs and approvals
8. Appendix B - Reporting Template: Standard format for performance reports and analytics
Authors
Retail
E-commerce
Technology
Financial Services
Healthcare
Education
Hospitality
Professional Services
Manufacturing
Consumer Goods
Media and Entertainment
Non-profit
Real Estate
Telecommunications
Legal
Marketing
Digital
Compliance
Procurement
Operations
Business Development
Finance
Risk Management
Content
Social Media
Brand Management
Marketing Director
Digital Marketing Manager
Legal Counsel
Business Development Manager
Chief Marketing Officer
Procurement Manager
Marketing Operations Manager
Compliance Officer
Contract Manager
Agency Account Director
Digital Strategy Director
Marketing Compliance Manager
Chief Digital Officer
Marketing Services Manager
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