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Marketing Services Agreement Template for Ireland

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Key Requirements PROMPT example:

Marketing Services Agreement

"I need a Marketing Services Agreement for engaging a digital marketing agency in Ireland to handle our social media management and content creation, with specific KPI requirements and monthly reporting obligations, starting January 2025."

Document background
The Marketing Services Agreement is designed for use when engaging external marketing service providers in Ireland. It's particularly relevant in today's digital-first environment where businesses increasingly rely on specialized marketing expertise. This document encompasses traditional and digital marketing services, ensuring compliance with Irish and EU regulations, particularly regarding data protection (GDPR), consumer protection, and electronic communications. The agreement addresses key areas such as service scope, deliverables, approval processes, intellectual property rights, performance metrics, and payment terms. It's structured to protect both parties' interests while maintaining flexibility for various marketing service types, from traditional advertising to digital marketing campaigns.
Suggested Sections

1. Parties: Identification of the service provider and client with full legal names and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions and Interpretation: Definitions of key terms used throughout the agreement and interpretation rules

4. Scope of Services: Detailed description of the marketing services to be provided

5. Term and Termination: Duration of the agreement and circumstances for termination

6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing requirements

7. Service Provider's Obligations: Key responsibilities and commitments of the marketing service provider

8. Client's Obligations: Client's responsibilities including provision of materials and approvals

9. Approval Process: Process for submitting, reviewing, and approving marketing materials

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and pre-existing IP

11. Data Protection and Privacy: GDPR compliance and data processing obligations

12. Confidentiality: Protection of confidential information exchanged during the service provision

13. Warranties and Representations: Standard warranties regarding service quality and compliance with laws

14. Limitation of Liability: Caps on liability and exclusions of certain types of damages

15. Insurance: Required insurance coverage for both parties

16. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment

Optional Sections

1. Social Media Management: Specific terms for social media account management and content posting

2. Content Creation: Terms specific to creation of marketing content including ownership and usage rights

3. Event Management: Terms for organizing and managing marketing events

4. Influencer Marketing: Terms governing relationships with influencers and content creators

5. Performance Metrics: KPIs and measurement criteria for marketing success

6. Crisis Management: Procedures for handling marketing-related crisis situations

7. Competition Compliance: Specific provisions ensuring compliance with competition laws

8. Third-Party Vendors: Terms governing use of subcontractors or third-party service providers

9. International Marketing: Additional terms for cross-border marketing activities

Suggested Schedules

1. Schedule 1 - Services Description: Detailed breakdown of marketing services including deliverables and timelines

2. Schedule 2 - Fee Schedule: Detailed pricing structure including rates for different services

3. Schedule 3 - Service Levels: Performance standards and response times for various services

4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party vendors or subcontractors

5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines

6. Schedule 6 - Data Processing Agreement: Detailed GDPR-compliant data processing terms

7. Schedule 7 - Approval Matrix: Matrix showing approval requirements for different types of deliverables

8. Appendix A - Contact Details: Key contacts for both parties including escalation procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions









































Clauses




































Relevant Industries

Retail

Technology

Financial Services

Healthcare

Consumer Goods

Professional Services

Entertainment

Education

Manufacturing

Hospitality

Real Estate

Non-Profit

Telecommunications

Automotive

Energy

Relevant Teams

Marketing

Legal

Procurement

Finance

Business Development

Operations

Digital

Brand Management

Creative Services

Communications

Compliance

Commercial

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Digital Marketing Manager

Content Manager

Social Media Manager

Marketing Operations Manager

Chief Commercial Officer

Procurement Manager

Legal Counsel

Contract Manager

Business Development Manager

Account Director

Project Manager

Marketing Coordinator

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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