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1. Parties: Identification of the service provider and client, including full legal names and registration details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including specific marketing terminology
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of the agreement and conditions for termination
6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing requirements
7. Performance Metrics: KPIs and evaluation criteria for marketing services
8. Obligations of Service Provider: Key responsibilities and commitments of the marketing agency
9. Client Obligations: Responsibilities of the client, including provision of materials and approvals
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection: Compliance with Malaysian PDPA and data handling requirements
13. Warranties and Representations: Standard warranties regarding service quality and compliance
14. Limitation of Liability: Caps on liability and exclusions
15. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
1. Digital Marketing Services: Specific provisions for online marketing, social media, and digital campaigns
2. International Services: Additional terms for cross-border marketing activities
3. Creative Services: Specific terms for design and creative work
4. Influencer Marketing: Terms governing the use of influencers and social media personalities
5. Agency of Record: Terms establishing the agency as the primary marketing service provider
6. Success Fees: Performance-based compensation structure
7. Market Research: Terms governing market research and analysis services
8. Crisis Management: Procedures for handling marketing-related crises or reputation issues
1. Schedule 1 - Scope of Services: Detailed breakdown of all marketing services to be provided
2. Schedule 2 - Fee Schedule: Detailed pricing structure, rates, and payment terms
3. Schedule 3 - Service Level Agreement: Specific KPIs, targets, and performance metrics
4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party service providers
5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines
6. Schedule 6 - Compliance Requirements: Specific regulatory requirements and compliance checklist
7. Schedule 7 - Required Reports: List and format of required marketing performance reports
8. Appendix A - Creative Brief Template: Standard template for project briefs and approvals
Retail
E-commerce
Financial Services
Technology
Healthcare
Consumer Goods
Telecommunications
Hospitality
Real Estate
Education
Manufacturing
Food and Beverage
Entertainment
Professional Services
Automotive
Legal
Marketing
Procurement
Finance
Compliance
Brand Management
Digital Marketing
Communications
Business Development
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Marketing Manager
Digital Marketing Manager
Account Director
Legal Counsel
Procurement Manager
Commercial Director
Business Development Manager
Agency Relations Manager
Media Manager
Creative Director
Content Manager
Compliance Officer
Finance Director
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