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1. Non-Compete: Restrictions on working with competitors, used when sharing sensitive market strategies

2. Performance Metrics: Specific KPIs and measurement criteria, included when performance-based billing is used

3. Regulatory Compliance: Specific compliance requirements for regulated industries (e.g., healthcare, financial services)

4. Subcontracting: Terms for engaging subcontractors, needed when service provider may outsource work

5. Insurance: Specific insurance requirements, important for high-value or high-risk campaigns

6. Content Approval Process: Detailed approval workflows, important for clients requiring strict content control

7. Social Media Management: Specific terms for social media handling, when social media marketing is included

8. Crisis Management: Procedures for handling marketing crises or negative publicity

1. Schedule A - Scope of Services: Detailed breakdown of specific marketing services and deliverables

2. Schedule B - Fee Schedule: Detailed pricing, payment terms, and any performance-based incentives

3. Schedule C - Service Levels: Specific performance metrics, response times, and quality standards

4. Schedule D - Approved Subcontractors: List of pre-approved subcontractors if applicable

5. Schedule E - Brand Guidelines: Client's branding requirements and usage guidelines

6. Appendix 1 - Campaign Calendar: Planned marketing activities and timeline

7. Appendix 2 - Reporting Templates: Standard formats for performance and activity reporting

8. Appendix 3 - Compliance Checklist: Industry-specific regulatory requirements and compliance procedures