¶¶Òõ¶ÌÊÓÆµ

Brand Management Agreement Template for Switzerland

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Brand Management Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Brand Management Agreement

"I need a Brand Management Agreement under Swiss law for our luxury watch company, appointing an exclusive brand manager for the APAC region starting March 2025, with specific provisions for protecting our heritage brand and managing authorized retailers."

Document background
The Brand Management Agreement is essential for businesses seeking professional brand management services in or from Switzerland. It is particularly relevant when a company wants to outsource the management, development, and protection of its brand to specialized professionals. The agreement, governed by Swiss law, establishes clear parameters for the brand management relationship, including detailed service specifications, quality standards, and performance metrics. It incorporates key provisions required under Swiss commercial law, particularly regarding agency relationships and intellectual property protection. This document is crucial for protecting brand value while ensuring compliance with Swiss legal requirements, including data protection and fair competition laws. The agreement typically covers aspects such as marketing strategy, brand guidelines, quality control, reporting requirements, and financial arrangements.
Suggested Sections

1. Parties: Identification of the brand owner and brand management company

2. Background: Context of the agreement, including brief description of the brand and purpose of the arrangement

3. Definitions: Key terms used throughout the agreement, including Brand, Territory, Services, etc.

4. Appointment and Scope: Appointment of brand manager, exclusivity status, and detailed scope of services

5. Brand Manager's Obligations: Detailed responsibilities including marketing, promotion, brand protection, and reporting

6. Brand Owner's Obligations: Support, materials, and information to be provided by the brand owner

7. Intellectual Property Rights: Ownership, licensing, and usage rights of the brand and related IP

8. Quality Control: Standards, approval processes, and quality assurance requirements

9. Financial Terms: Fees, expenses, payment terms, and financial reporting requirements

10. Term and Termination: Duration, renewal terms, and termination provisions

11. Confidentiality: Protection of confidential information and trade secrets

12. Data Protection: Compliance with Swiss data protection laws and data handling procedures

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. General Provisions: Standard clauses including notices, amendments, governing law, etc.

Optional Sections

1. Performance Targets: Specific KPIs and performance metrics, optional for agreements where performance-based compensation is included

2. Sub-contractors: Terms for appointment and management of sub-contractors, needed if sub-contracting is permitted

3. Insurance: Specific insurance requirements, recommended for high-value brands or high-risk territories

4. Non-Competition: Restrictions on working with competing brands, optional based on market position and negotiation

5. Crisis Management: Procedures for handling brand-related crises, recommended for high-profile brands

6. Territory Expansion: Provisions for expanding into new territories, useful for growing brands

7. Digital Rights Management: Specific provisions for digital and social media management, important for digital-focused brand management

Suggested Schedules

1. Schedule 1 - The Brand: Detailed description of the brand, including all registered and unregistered trademarks

2. Schedule 2 - Services: Detailed scope of brand management services to be provided

3. Schedule 3 - Territory: Definition of geographical areas covered by the agreement

4. Schedule 4 - Fees and Charges: Detailed fee structure, including base fees, commissions, and expenses

5. Schedule 5 - Brand Guidelines: Brand usage guidelines and standards

6. Schedule 6 - Approval Procedures: Detailed processes for obtaining approvals for brand usage

7. Schedule 7 - Key Personnel: List of key team members and their responsibilities

8. Appendix A - Reporting Requirements: Templates and requirements for regular reporting

9. Appendix B - Quality Control Procedures: Detailed quality control and monitoring procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions





































Clauses







































Relevant Industries

Luxury Goods

Consumer Products

Fashion and Apparel

Food and Beverage

Technology

Pharmaceuticals

Retail

Entertainment

Sports

Hospitality

Automotive

Financial Services

Professional Services

Relevant Teams

Legal

Marketing

Brand Management

Commercial

Compliance

Intellectual Property

Business Development

Corporate Communications

Finance

Operations

Relevant Roles

Chief Marketing Officer

Brand Manager

Marketing Director

Legal Counsel

Commercial Director

Intellectual Property Manager

Business Development Director

Agency Relations Manager

Brand Protection Officer

Compliance Officer

Contract Manager

Marketing Operations Manager

Chief Commercial Officer

Head of Brand Strategy

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Farm Management Contract

A Swiss law agreement establishing terms for professional farm management, including operational, financial, and compliance responsibilities under federal and cantonal agricultural regulations.

find out more

Managerial Agreement

A Swiss law-governed employment agreement for management-level positions, outlining executive rights, responsibilities, and compensation terms.

find out more

Project Management Agreement (Construction)

Swiss law-governed agreement for construction project management services, incorporating SIA norms and Swiss Code of Obligations requirements.

find out more

Rental Management Contract

A Swiss law-governed agreement between property owners and management companies for the professional administration of rental properties.

find out more

Rental Management Agreement

Swiss law-governed agreement establishing terms for professional property management services, including scope, responsibilities, and operational procedures.

find out more

Talent Management Contract

Swiss law-governed talent management agreement defining the professional relationship between manager and talent, including representation terms and obligations.

find out more

Music Manager Contract

A Swiss law-governed agreement establishing the professional relationship between a music artist and their manager, defining services, compensation, and mutual obligations.

find out more

Management Company Operating Agreement

A Swiss law-governed agreement establishing the operational and governance framework for a management company, aligned with the Swiss Code of Obligations.

find out more

Operations And Management Agreement

Swiss law-governed agreement establishing terms for professional management and operation of assets or facilities, outlining services, responsibilities, and performance standards.

find out more

Interim Management Contract

Swiss law-governed contract for temporary executive management services, defining engagement terms, responsibilities, and compliance requirements.

find out more

Shareholder Management Agreement

Swiss law-governed agreement establishing shareholder rights, corporate governance framework, and ownership management procedures.

find out more

Management Operating Agreement

A Swiss law-governed agreement establishing terms for professional management services, including operational responsibilities, performance standards, and compensation structures.

find out more

Property Management Contract Agreement

Swiss law-governed agreement establishing terms for professional property management services, aligned with ZGB and OR requirements.

find out more

Energy Management Agreement

Swiss law-governed agreement for professional energy management services, defining service provider and client obligations while ensuring compliance with Swiss energy regulations.

find out more

Business Management Agreement

Swiss-law governed agreement establishing terms and conditions for professional management services between a service provider and a company.

find out more

Brand Management Agreement

Swiss law-governed agreement between brand owner and management agency for brand management services, addressing key commercial and regulatory requirements.

find out more

Restaurant Management Agreement

A Swiss-law agreement governing the relationship between a restaurant owner and management company for professional operation of a restaurant business.

find out more

Lease Management Contract

Swiss law-governed agreement establishing terms for professional property management services, defining responsibilities and operational framework between property owners and management companies.

find out more

Discretionary Management Agreement

A Swiss-law governed agreement authorizing an asset manager to make investment decisions on behalf of a client, compliant with FinSA/FIDLEG regulations.

find out more

Website Management Contract

Swiss law-governed agreement for professional website management services, including maintenance, updates, and technical support.

find out more

Management Services Agreement

Swiss law-governed agreement establishing terms for professional management services delivery, including scope, standards, and compliance requirements.

find out more

Director Employment Agreement

A Swiss law-governed employment agreement establishing terms and conditions for director-level appointments, including duties, compensation, and obligations.

find out more

Account Management Agreement

A Swiss law-governed agreement establishing terms for professional account management services, incorporating Swiss financial regulations and defining service parameters.

find out more

Interim Management Agreement

A Swiss-law agreement for engaging temporary senior management, defining terms, responsibilities, and remuneration under Swiss corporate and contract law.

find out more

Management Buyout Agreement

Swiss law agreement governing the purchase of a company by its management team from existing owners, detailing transaction terms and obligations.

find out more

General Manager Contract

Swiss law-governed employment agreement for General Manager positions, incorporating executive-level terms and Swiss legal requirements.

find out more

Financial Management Agreement

A Swiss law-governed agreement establishing terms for professional investment management services, compliant with Swiss financial regulations and outlining service scope, strategy, and obligations.

find out more

Management Lease Agreement

A Swiss law-governed agreement combining property lease and management rights, establishing terms for property operation and revenue sharing between owner and management lessee.

find out more

Management Agreement Contract

A Swiss law-governed agreement establishing management relationship terms, responsibilities, and compensation between a company and its management personnel.

find out more

Stock Management Agreement

A Swiss law-governed agreement establishing terms and conditions for professional stock portfolio management services, including investment authority, responsibilities, and regulatory compliance requirements.

find out more

Construction Management Agreement

Swiss law-governed agreement defining the construction manager's roles, responsibilities, and authority in managing construction projects.

find out more

Investment Management Contract

A Swiss-law governed agreement establishing terms for professional investment management services, compliant with FinSA and FinIA regulations.

find out more

Risk Management Agreement

Swiss law-governed agreement establishing professional risk management services framework, including scope, responsibilities, and regulatory compliance requirements.

find out more

Operating Management Agreement

A Swiss law agreement outlining terms and conditions for professional management services of a business, facility, or property by an operator on behalf of an owner.

find out more

Event Planner Contract Agreement

Swiss law-governed agreement between an event planner and client defining service scope, responsibilities, and event requirements.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.