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Brand Management Agreement for United Arab Emirates

Brand Management Agreement Template for United Arab Emirates

A comprehensive legal agreement governed by UAE law that establishes the relationship between a brand owner and a brand management agency. The document outlines the terms and conditions for managing, promoting, and protecting a brand in the UAE market, ensuring compliance with local regulations including Federal Law No. 36 of 2021 on Trademarks and related commercial legislation. It covers crucial aspects such as scope of services, intellectual property rights, performance metrics, compensation structure, and compliance with UAE's specific commercial and cultural requirements.

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What is a Brand Management Agreement?

The Brand Management Agreement is essential for businesses seeking professional brand management services in the United Arab Emirates. This document is typically used when a company (brand owner) wishes to delegate the management, development, and protection of their brand to a specialized agency while maintaining operations in the UAE market. It encompasses detailed provisions for brand strategy, marketing activities, intellectual property protection, and compliance with UAE regulations. The agreement is particularly important given the UAE's unique business environment, which combines international commercial practices with local legal requirements. The document must comply with UAE Federal laws, including trademark protection, commercial agency regulations, and where applicable, Shariah law principles. It serves as a comprehensive framework for brand management relationships, defining responsibilities, performance metrics, and protection mechanisms for both parties.

What sections should be included in a Brand Management Agreement?

1. Parties: Identification of the brand owner and brand management company, including full legal names, addresses, and registration details as per UAE requirements

2. Background: Context of the agreement, brief description of the brand and the purpose of the brand management arrangement

3. Definitions: Detailed definitions of key terms used throughout the agreement, including specific brand-related terminology

4. Appointment and Scope: Terms of appointment of the brand manager and detailed scope of brand management services

5. Term and Renewal: Duration of the agreement, including commencement date, initial term, and renewal provisions

6. Brand Manager's Obligations: Comprehensive list of duties and responsibilities of the brand manager

7. Brand Owner's Obligations: Responsibilities and commitments of the brand owner

8. Intellectual Property Rights: Provisions regarding ownership, usage rights, and protection of brand IP

9. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms

10. Performance Standards: Required quality standards, KPIs, and performance metrics

11. Reporting and Oversight: Regular reporting requirements and oversight mechanisms

12. Confidentiality: Protection of confidential information and trade secrets

13. Termination: Grounds for termination, notice requirements, and consequences of termination

14. Post-Termination Obligations: Duties and responsibilities of parties after agreement termination

15. Governing Law and Jurisdiction: Specification of UAE law as governing law and jurisdiction for disputes

16. General Provisions: Standard boilerplate clauses including force majeure, notices, and amendments

What sections are optional to include in a Brand Management Agreement?

1. Digital Rights Management: Specific provisions for digital brand presence and social media management, needed when digital channels are a significant part of brand management scope

2. Sub-contracting: Terms governing the appointment of sub-contractors, required when brand manager needs to engage third parties

3. International Brand Management: Provisions for managing the brand across multiple jurisdictions, needed for international brands

4. Crisis Management: Procedures for handling brand-related crises and emergency situations, important for high-profile brands

5. Brand Ambassador Provisions: Terms relating to the appointment and management of brand ambassadors, needed when celebrity endorsements are part of strategy

6. Compliance with Shariah Law: Additional provisions ensuring compliance with Islamic law, needed when brand activities must adhere to Shariah principles

7. Local Sponsorship Provisions: Terms relating to local UAE sponsorship requirements, needed when applicable under UAE law

What schedules should be included in a Brand Management Agreement?

1. Schedule 1 - Brand Guidelines: Detailed brand guidelines, including logos, colors, typography, and usage rules

2. Schedule 2 - Service Level Agreement: Specific performance metrics, response times, and service standards

3. Schedule 3 - Fee Structure: Detailed breakdown of fees, commissions, and payment calculations

4. Schedule 4 - Approved Sub-contractors: List of pre-approved sub-contractors and their scope of work

5. Schedule 5 - Brand Assets: Inventory of all brand assets covered under the agreement

6. Schedule 6 - Reporting Templates: Standard formats for required reports and performance updates

7. Schedule 7 - Territory Definition: Detailed description of geographical territories covered by the agreement

8. Appendix A - Key Personnel: List of key personnel from both parties responsible for brand management

9. Appendix B - Compliance Checklist: Checklist of regulatory and brand compliance requirements under UAE law

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Publisher

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Cost

Free to use
Relevant legal definitions



























































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Relevant Industries

Retail

Fashion and Luxury Goods

Consumer Products

Food and Beverage

Technology

Entertainment

Hospitality

Sports and Recreation

Financial Services

Healthcare

Automotive

Real Estate

Education

Professional Services

Media and Communications

Relevant Teams

Legal

Marketing

Brand Management

Commercial

Business Development

Compliance

Operations

Creative

Digital Marketing

Public Relations

Strategy

Executive Leadership

Relevant Roles

Brand Manager

Marketing Director

Chief Marketing Officer

Legal Counsel

Commercial Director

Business Development Manager

Intellectual Property Manager

Operations Director

Compliance Officer

Contract Manager

Brand Strategy Director

Creative Director

Digital Marketing Manager

Public Relations Manager

Regional Manager

CEO

Managing Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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