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Brand Management Agreement Template for Singapore

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Key Requirements PROMPT example:

Brand Management Agreement

"I need a Brand Management Agreement for my Singapore-based fashion retail company to engage a brand management agency to handle our expansion into Southeast Asian markets, with specific focus on digital marketing and e-commerce management starting from March 2025."

Document background
The Brand Management Agreement is essential when a company wishes to engage professional brand management services in Singapore. This contract type defines the scope of brand management activities, establishes clear responsibilities and deliverables, and protects both parties' interests under Singapore law. It typically includes provisions for brand strategy development, marketing execution, intellectual property protection, and performance measurement, while ensuring compliance with Singapore's regulatory framework for branding and advertising.
Suggested Sections

1. Parties: Identifies the brand owner and brand manager with full legal details

2. Background: Context of the agreement and brief description of the brand and objectives

3. Definitions: Key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment and scope of brand management services

5. Rights and Obligations: Detailed responsibilities of both parties

6. Term and Termination: Duration of agreement and termination provisions

7. Intellectual Property Rights: Protection and usage of brand assets

8. Fees and Payment: Compensation structure and payment terms

Optional Sections

1. Performance Metrics: Specific KPIs and evaluation criteria for measuring brand management success

2. Territory: Geographic scope of brand management activities and territorial restrictions

3. Sub-contracting: Terms and conditions for engaging third-party service providers

4. Digital Rights Management: Provisions for managing and protecting digital brand assets and online presence

Suggested Schedules

1. Schedule 1: Brand Guidelines: Detailed brand usage and style guidelines

2. Schedule 2: Service Level Agreement: Specific performance metrics and service standards

3. Schedule 3: Fee Structure: Detailed breakdown of fees and payment terms

4. Schedule 4: Brand Assets: List of all brand assets covered by the agreement

5. Schedule 5: Reporting Requirements: Format and frequency of performance reports

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



























Clauses




























Industries

Trade Marks Act (Cap. 332): Primary legislation governing trademark registration, protection, and enforcement in Singapore

Copyright Act (Cap. 63): Governs copyright protection for creative works, including brand assets and marketing materials

Trade Marks Rules: Detailed regulations supplementing the Trade Marks Act, providing procedural requirements for trademark matters

Registered Designs Act: Protects the visual design of articles, relevant for brand packaging and product design

Patents Act: Relevant for any patentable aspects of brand-related innovations or technologies

Consumer Protection (Fair Trading) Act: Ensures fair trading practices and protects consumer interests in brand-related transactions

Consumer Protection (Trade Descriptions and Safety Requirements) Act: Regulates product descriptions and safety standards in branding and marketing

Competition Act (Cap. 50B): Ensures fair competition and prevents anti-competitive practices in brand management

Electronic Transactions Act: Governs electronic transactions and digital signatures in brand management agreements

Personal Data Protection Act 2012 (PDPA): Regulates the collection, use, and disclosure of personal data in brand marketing and customer relationships

Singapore Code of Advertising Practice: Guidelines for ethical advertising and marketing practices in Singapore

Broadcasting Act: Regulates broadcasting content and media platforms for brand advertising

Madrid Protocol: International treaty for trademark registration applicable for international brand protection

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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