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Brand Management Agreement
"I need a Brand Management Agreement for my Singapore-based fashion retail company to engage a brand management agency to handle our expansion into Southeast Asian markets, with specific focus on digital marketing and e-commerce management starting from March 2025."
1. Parties: Identifies the brand owner and brand manager with full legal details
2. Background: Context of the agreement and brief description of the brand and objectives
3. Definitions: Key terms used throughout the agreement
4. Appointment and Scope: Terms of appointment and scope of brand management services
5. Rights and Obligations: Detailed responsibilities of both parties
6. Term and Termination: Duration of agreement and termination provisions
7. Intellectual Property Rights: Protection and usage of brand assets
8. Fees and Payment: Compensation structure and payment terms
1. Performance Metrics: Specific KPIs and evaluation criteria for measuring brand management success
2. Territory: Geographic scope of brand management activities and territorial restrictions
3. Sub-contracting: Terms and conditions for engaging third-party service providers
4. Digital Rights Management: Provisions for managing and protecting digital brand assets and online presence
1. Schedule 1: Brand Guidelines: Detailed brand usage and style guidelines
2. Schedule 2: Service Level Agreement: Specific performance metrics and service standards
3. Schedule 3: Fee Structure: Detailed breakdown of fees and payment terms
4. Schedule 4: Brand Assets: List of all brand assets covered by the agreement
5. Schedule 5: Reporting Requirements: Format and frequency of performance reports
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