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The Sales Partner Agreement is a crucial document for businesses looking to expand their sales reach through partnership arrangements in Denmark. It is particularly relevant when a company (the principal) wishes to engage a third party (the sales partner) to promote and sell their products or services in specified territories. This agreement type must comply with Danish legal requirements, including the Danish Commercial Agents Act (Handelsagentloven) and relevant EU regulations. The document covers essential aspects such as commission structures, territorial rights, performance metrics, and termination provisions, while ensuring adequate protection for both parties under Danish law. It's commonly used in various commercial sectors and can be adapted for different types of sales relationships, including exclusive and non-exclusive arrangements, while maintaining compliance with Danish and EU competition laws.

1. Parties: Identification and details of the contracting parties - the principal company and the sales partner

2. Background: Context of the agreement and brief description of the business relationship

3. Definitions: Key terms used throughout the agreement

4. Appointment and Territory: Scope of appointment, territorial rights, and exclusivity status

5. Rights and Obligations of Sales Partner: Detailed responsibilities, performance standards, and conduct requirements

6. Rights and Obligations of Principal: Principal's commitments, support provisions, and obligations

7. Products and Pricing: Overview of products/services covered and pricing mechanisms

8. Commissions and Payment Terms: Commission structure, calculation method, payment terms, and reporting

9. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection: GDPR compliance and data handling requirements

12. Non-Competition and Non-Solicitation: Competitive restrictions during and after the agreement

13. Term and Termination: Duration, renewal, and termination provisions

14. Consequences of Termination: Post-termination obligations and rights

15. Governing Law and Jurisdiction: Specification of Danish law and jurisdiction

16. General Provisions: Standard boilerplate clauses including force majeure, notices, and amendments