Document background
The International Sales Representative Agreement is essential for companies seeking to expand their market presence through independent sales representatives in foreign territories. This agreement, governed by Danish law, provides a comprehensive framework for the commercial relationship between the principal company and its international sales representatives. It must comply with the Danish Commercial Agents Act (Handelsagentloven), which implements the EU Commercial Agents Directive, and includes mandatory provisions regarding agent protection, termination notice periods, and compensation rights. The document covers critical aspects such as territory definition, commission structures, performance requirements, reporting obligations, and intellectual property protection, while ensuring compliance with both Danish and relevant international laws. It's particularly important for businesses expanding internationally who want to maintain control over their sales processes while leveraging local expertise in foreign markets.
