Document background
The Sales and Distribution Agreement is a crucial commercial contract used when a manufacturer or supplier wishes to engage a distributor to sell their products in specific territories. This document, governed by Danish law, establishes the framework for the business relationship, defining essential elements such as exclusivity rights, sales territories, minimum purchase requirements, and performance targets. It's particularly important for businesses expanding their market presence through distribution networks while maintaining control over their brand and product representation. The agreement must comply with Danish commercial law and EU regulations, especially regarding competition law, territorial restrictions, and commercial agency provisions. It typically includes detailed provisions on pricing, ordering procedures, intellectual property protection, marketing requirements, and termination rights, making it essential for both domestic and international trade relationships.
