The Market Research Proposal Evaluation Form serves as a critical tool for organizations operating in the Philippines to assess and compare market research proposals systematically. This document becomes necessary when organizations need to evaluate multiple research proposals or ensure consistency in their vendor selection process. It incorporates evaluation criteria aligned with Philippine business regulations, including considerations for data privacy (under RA 10173), consumer protection, and fair competition laws. The form typically includes sections for technical assessment, methodology evaluation, budget analysis, and compliance verification, enabling organizations to make informed decisions while maintaining regulatory compliance. It's particularly valuable for organizations that regularly commission market research projects and need to maintain transparency and objectivity in their vendor selection process.
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1. Basic Information: Details of the proposal being evaluated, including proposal reference number, submitting organization, date received, and evaluation date
2. Evaluation Team: Names and roles of individuals conducting the evaluation
3. Research Objectives Assessment: Evaluation of how well the proposed research aligns with the organization's objectives and requirements
4. Methodology Evaluation: Assessment of the proposed research methodology, sampling approach, and data collection methods
5. Technical Capability Assessment: Evaluation of the research firm's technical capabilities, tools, and resources
6. Timeline and Milestones: Assessment of the proposed project timeline, key milestones, and deliverables
7. Budget Analysis: Evaluation of the proposed budget, cost breakdown, and value for money
8. Compliance Requirements: Assessment of compliance with legal requirements, including data privacy, consumer protection, and research ethics
9. Risk Assessment: Evaluation of potential risks and proposed mitigation strategies
10. Scoring Summary: Overall scoring matrix and final evaluation results
1. Previous Experience Review: Assessment of the research firm's previous relevant experience and past performance - include when evaluating new vendors or for high-value projects
2. Innovation Assessment: Evaluation of any innovative approaches or technologies proposed - include when innovation is a key selection criterion
3. Local Market Knowledge: Assessment of the firm's understanding of the Philippine market - include when local market expertise is crucial
4. Data Security Protocols: Detailed evaluation of proposed data security measures - include for research involving sensitive data or personal information
5. Sustainability Considerations: Assessment of environmental and social impact - include when sustainability is a key organizational priority
1. Evaluation Criteria Matrix: Detailed scoring criteria and weightings for each evaluation component
2. Technical Requirements Checklist: Comprehensive checklist of required technical capabilities and resources
3. Budget Assessment Template: Standardized template for analyzing cost components and value for money
4. Compliance Checklist: List of regulatory and organizational compliance requirements
5. Evaluator Guidelines: Instructions and guidelines for evaluators to ensure consistent assessment
6. Scoring Framework: Detailed explanation of the scoring system and calculation methodology
Relevant legal definitions
Clauses
Relevant Industries
Consumer Goods
Retail
Financial Services
Healthcare
Technology
Telecommunications
Manufacturing
Food and Beverage
Real Estate
Education
Automotive
Entertainment and Media
Professional Services
Energy and Utilities
Agriculture
Relevant Teams
Market Research
Marketing
Procurement
Business Development
Strategy
Commercial
Legal
Finance
Compliance
Product Development
Brand Management
Market Intelligence
Relevant Roles
Market Research Manager
Research Director
Procurement Manager
Business Development Manager
Marketing Manager
Strategy Director
Commercial Director
Brand Manager
Product Manager
Chief Marketing Officer
Market Intelligence Analyst
Research Operations Manager
Evaluation Committee Member
Compliance Officer
Finance Manager
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