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The Media Agency Contract serves as the primary legal framework for establishing and managing the relationship between organizations requiring media services and professional media agencies in Indonesia. This document is essential when a company needs to engage a media agency for strategic planning, buying, and management of advertising across various media channels. The contract addresses crucial aspects such as service scope, remuneration, performance metrics, and regulatory compliance under Indonesian law, including adherence to Law No. 32 of 2002 on Broadcasting and the Indonesian Advertising Ethics Code. It's particularly relevant in today's digital age where media campaigns span both traditional and online channels, requiring careful consideration of digital rights, data protection, and electronic transaction regulations specific to Indonesia.

1. Parties: Identification of the Client and the Media Agency, including their legal registration details as required under Indonesian law

2. Background: Context of the agreement and brief description of the parties' intention to enter into a media agency relationship

3. Definitions: Detailed definitions of key terms used throughout the agreement, including media-specific terminology

4. Appointment and Scope of Services: Formal appointment of the agency and detailed description of media planning, buying, and management services

5. Agency's Obligations: Detailed responsibilities of the agency including media strategy, planning, buying, reporting, and compliance with Indonesian media laws

6. Client's Obligations: Client's responsibilities including providing briefs, approvals, and necessary information for campaign execution

7. Fees and Payment Terms: Detailed fee structure, payment schedule, and terms including agency commissions and media buying fees

8. Approval Process: Procedures for obtaining client approval on media plans, budgets, and creative materials

9. Intellectual Property Rights: Ownership and usage rights of creative materials and campaign content

10. Confidentiality: Protection of confidential information and trade secrets of both parties

11. Term and Termination: Duration of the agreement and conditions for termination

12. Indemnification: Mutual indemnification provisions for legal compliance and third-party claims

13. Governing Law and Dispute Resolution: Specification of Indonesian law as governing law and dispute resolution procedures