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Media Agency Contract Template for Qatar

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Key Requirements PROMPT example:

Media Agency Contract

"I need a Media Agency Contract for a Qatar-based retail company engaging a local agency for traditional media planning and buying services, with a 12-month initial term starting January 2025 and a focus on print and outdoor advertising in Doha."

Document background
The Media Agency Contract serves as the primary agreement for companies seeking professional media planning and buying services in Qatar. This document is essential when establishing a formal relationship with a media agency for handling advertising campaigns and media investments. It covers crucial aspects such as service scope, compensation models, performance metrics, and compliance with Qatar's media regulations. The contract is particularly important given Qatar's specific media landscape and regulatory requirements, including compliance with Law No. 8 of 1979 on Press and Publications. It should be used when engaging a media agency for services such as traditional media buying, digital media management, campaign planning, and performance reporting. The agreement ensures clear accountability, transparent pricing, and proper risk allocation while maintaining compliance with local laws and cultural sensitivities.
Suggested Sections

1. Parties: Identification of the Client and the Media Agency, including their registered addresses and company details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including media-specific terminology

4. Appointment and Scope: Formal appointment of the agency and detailed scope of media services to be provided

5. Agency's Obligations: Detailed responsibilities of the agency, including media planning, buying, and reporting

6. Client's Obligations: Client's responsibilities, including providing briefs, approvals, and timely information

7. Fees and Payment Terms: Commission structure, fee calculation, payment schedules, and invoicing procedures

8. Approvals and Authorization: Process for obtaining client approval for media plans and purchases

9. Media Buying Process: Procedures for media space/time procurement and booking confirmation

10. Performance Metrics: KPIs and measurement criteria for agency performance

11. Compliance and Regulations: Adherence to Qatar media laws and advertising standards

12. Intellectual Property: Ownership and usage rights of creative materials and media content

13. Confidentiality: Protection of confidential information and trade secrets

14. Term and Termination: Duration of agreement and conditions for termination

15. Governing Law and Jurisdiction: Application of Qatar law and dispute resolution procedures

Optional Sections

1. Digital Media Services: Specific terms for digital media planning, programmatic buying, and online analytics

2. International Media Buying: Terms for cross-border media purchases and international campaigns

3. Social Media Management: Terms specific to social media planning, posting, and community management

4. Data Protection: Specific provisions for handling personal data in media campaigns

5. Influencer Marketing: Terms governing influencer selection, management, and compliance

6. Crisis Management: Procedures for handling media-related crisis situations

7. Agency of Record: Terms specific to exclusive agency arrangements

8. Sub-contractor Terms: Rules and conditions for engaging third-party service providers

Suggested Schedules

1. Schedule 1 - Scope of Services: Detailed breakdown of all media services to be provided

2. Schedule 2 - Fee Structure: Detailed commission rates, fee calculations, and payment terms

3. Schedule 3 - Service Level Agreement: Performance metrics, response times, and service standards

4. Schedule 4 - Approved Media Channels: List of pre-approved media outlets and channels

5. Schedule 5 - Key Personnel: Details of key team members and their responsibilities

6. Schedule 6 - Reporting Requirements: Templates and frequency of performance and financial reports

7. Appendix A - Media Brief Template: Standard format for client media briefs

8. Appendix B - Compliance Checklist: Qatar media regulations and compliance requirements

9. Appendix C - Rate Cards: Standard rates for different media channels and services

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions












































Clauses






































Relevant Industries

Retail

Consumer Goods

Financial Services

Real Estate

Healthcare

Telecommunications

Automotive

Tourism & Hospitality

Education

Technology

Energy

Government & Public Sector

Entertainment & Media

Professional Services

Food & Beverage

Relevant Teams

Legal

Marketing

Procurement

Finance

Compliance

Corporate Communications

Brand Management

Digital Marketing

Advertising

Media Relations

Contract Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Media Director

Procurement Manager

Legal Counsel

Marketing Manager

Brand Manager

Digital Marketing Manager

Advertising Manager

Media Buying Manager

Account Director

Finance Director

Compliance Officer

Contract Manager

Corporate Communications Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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