Contract Law (Chapter 53): Primary legislation governing formation and enforcement of contracts in Singapore, essential for the basic structure and enforceability of the media agency agreement
Personal Data Protection Act 2012 (PDPA): Regulates collection, use, and disclosure of personal data; crucial for handling customer data and marketing activities
Copyright Act 2021: Protects intellectual property rights and creative works, vital for media content creation and distribution
Broadcasting Act (Chapter 28): Regulates broadcasting services and content standards in Singapore
Singapore Code of Advertising Practice (SCAP): Industry guidelines for advertising standards and practices in Singapore
IMDA Codes of Practice: Regulatory frameworks set by Info-communications Media Development Authority for media and communications services
Content Code for OTT, VOD and Niche Services: Specific guidelines for digital content delivery and streaming services
Competition Act (Chapter 50B): Ensures fair competition and prevents anti-competitive practices in the media industry
Consumer Protection (Fair Trading) Act: Protects consumers' interests and regulates fair trading practices
Electronic Transactions Act (Chapter 88): Governs electronic transactions and digital signatures, relevant for online media contracts and services
Digital Advertising Alliance of Singapore Guidelines: Industry-specific guidelines for digital advertising practices and standards
Influencer Marketing Guidelines: Regulations governing social media influencer marketing and sponsored content
