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1. Parties: Identification of the Client and the Media Agency, including registered addresses and company details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of key terms used throughout the agreement
4. Appointment and Scope of Services: Formal appointment of the agency and detailed description of media services to be provided
5. Term and Termination: Duration of the agreement, renewal terms, and circumstances for termination
6. Agency Obligations: Key responsibilities and commitments of the media agency
7. Client Obligations: Key responsibilities and commitments of the client
8. Fees and Payment Terms: Detailed fee structure, payment schedule, and billing procedures
9. Approval Process: Procedures for obtaining client approval on media plans and content
10. Intellectual Property Rights: Ownership and usage rights of creative materials and media content
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection: Compliance with PDPA 2010 and data handling procedures
13. Warranties and Indemnities: Standard warranties and indemnification provisions
14. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment
1. Digital Media Services: Specific provisions for digital media planning and buying, used when digital services are part of scope
2. Performance Metrics: KPIs and performance measurement criteria, included when specific performance targets are agreed
3. Staff Assignment: Details of key personnel assigned to the account, used for larger accounts requiring dedicated teams
4. Competitor Exclusivity: Restrictions on working with competing brands, included when exclusivity is required
5. International Services: Provisions for international media planning and buying, used for campaigns extending beyond Malaysia
6. Crisis Management: Procedures for handling media crises and emergency situations, included for high-profile accounts
7. Rebates and Commissions: Treatment of media rebates and agency commissions, included when specific commercial arrangements exist
1. Schedule 1 - Scope of Services: Detailed breakdown of all media services to be provided
2. Schedule 2 - Fee Structure: Comprehensive fee calculations, commission rates, and payment terms
3. Schedule 3 - Service Level Agreement: Specific service standards, response times, and delivery expectations
4. Schedule 4 - Approved Media Channels: List of approved media channels and platforms for campaigns
5. Schedule 5 - Reporting Requirements: Templates and specifications for regular reporting and analytics
6. Schedule 6 - Key Personnel: Details of key team members and their roles
7. Appendix A - Client Brief Template: Standard template for client briefs and requirements
8. Appendix B - Approval Workflow: Detailed workflow for content and media plan approvals
Retail
Consumer Goods
Financial Services
Telecommunications
Automotive
Entertainment
Tourism and Hospitality
E-commerce
Technology
Healthcare
Education
Real Estate
Food and Beverage
Fashion and Luxury
Legal
Marketing
Procurement
Finance
Brand Management
Digital Marketing
Communications
Compliance
Media Operations
Contract Administration
Chief Marketing Officer
Marketing Director
Media Director
Procurement Manager
Legal Counsel
Brand Manager
Digital Marketing Manager
Advertising Manager
Communications Director
Marketing Operations Manager
Account Director
Media Planning Manager
Chief Financial Officer
Compliance Officer
Contract Manager
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