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1. Parties: Identifies the contracting parties - the client and the media agency, including their complete legal names and addresses
2. Background: Explains the context of the agreement, including the client's need for media services and the agency's expertise
3. Definitions: Defines key terms used throughout the agreement, including technical media and advertising terminology
4. Scope of Services: Detailed outline of media planning, buying, and management services to be provided by the agency
5. Agency Appointments and Authority: Specifies the nature of the agency's appointment and its authority to act on behalf of the client
6. Client Obligations: Outlines the client's responsibilities, including providing briefs, approvals, and necessary materials
7. Fees and Payment Terms: Details the agency fees, commission structures, payment schedules, and invoicing procedures
8. Approval Process: Describes the process for obtaining client approval for media plans, budgets, and placements
9. Intellectual Property Rights: Addresses ownership and usage rights of creative materials and campaign assets
10. Confidentiality: Protects confidential information exchanged between parties during the engagement
11. Term and Termination: Specifies the contract duration, renewal terms, and conditions for termination
12. Warranties and Indemnities: Outlines guarantees made by both parties and protection against potential claims
13. Governing Law and Jurisdiction: Specifies Philippine law as governing law and defines jurisdiction for dispute resolution
1. Digital Media Services: Detailed provisions for digital media planning and buying, including programmatic advertising - include when digital services are a significant part of the scope
2. Performance Metrics: Specific KPIs and performance measurement criteria - include when performance-based compensation is part of the agreement
3. Data Protection and Privacy: Detailed provisions for handling personal data in compliance with the Data Privacy Act - include when collecting or processing personal data
4. Multi-Market Services: Provisions for managing media services across multiple markets or regions - include for international campaigns
5. Audit Rights: Client's right to audit agency's media buying and financial records - include for large budget contracts
6. Force Majeure: Provisions for handling unforeseen circumstances affecting contract performance - include based on client preference
7. Anti-Bribery and Corruption: Compliance with anti-corruption laws - include for multinational clients or high-value contracts
8. Sustainability Requirements: Environmental and social responsibility requirements - include when client has specific ESG policies
1. Schedule A - Scope of Services: Detailed breakdown of all media services to be provided, including specific channels and activities
2. Schedule B - Fee Structure: Comprehensive fee calculations, commission rates, and payment terms
3. Schedule C - Service Level Agreement: Specific performance standards, response times, and service quality metrics
4. Schedule D - Approved Media Vendors: List of pre-approved media vendors and platforms
5. Schedule E - Reporting Requirements: Templates and specifications for regular reporting and performance analytics
6. Schedule F - Key Personnel: List of key team members and their roles in service delivery
7. Appendix 1 - Media Brief Template: Standard template for client media briefs
8. Appendix 2 - Approval Forms: Standard forms for obtaining client approval on media plans and budgets
Retail
Consumer Goods
Technology
Telecommunications
Banking and Finance
Healthcare
Automotive
Real Estate
Entertainment
Food and Beverage
Education
Travel and Tourism
E-commerce
Manufacturing
Professional Services
Legal
Marketing
Finance
Procurement
Brand Management
Digital Marketing
Compliance
Media Operations
Advertising
Risk Management
Chief Marketing Officer
Marketing Director
Media Manager
Procurement Manager
Legal Counsel
Finance Director
Brand Manager
Digital Marketing Manager
Advertising Manager
Contract Manager
Chief Financial Officer
Marketing Operations Manager
Media Planning Director
Agency Relations Manager
Compliance Officer
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