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Request For Proposal Branding
Need a Request for Proposal Branding document for a medium-sized tech company seeking complete rebranding services including new visual identity and digital presence, with submission deadline set for March 2025 and compliance with Danish procurement regulations.
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1. Introduction: Overview of the issuing organization and the purpose of the RFP
2. Project Background: Context of the branding project, current situation, and reasons for rebranding or brand development
3. Scope of Services: Detailed description of required branding services, deliverables, and project objectives
4. Timeline and Process: Key dates, deadlines, and project milestones, including submission deadline and decision timeline
5. Submission Requirements: Format, content, and delivery instructions for proposals
6. Evaluation Criteria: Detailed breakdown of how proposals will be assessed and weighted
7. Budget Guidelines: Expected budget range, payment terms, and cost breakdown requirements
8. Terms and Conditions: Legal requirements, intellectual property rights, confidentiality, and contract terms
1. Pre-qualification Requirements: Specific criteria that agencies must meet to be eligible for consideration, used for complex projects or when pre-screening is needed
2. Current Brand Guidelines: Overview of existing brand elements and usage, included when the project involves brand evolution rather than complete rebranding
3. Market Research Findings: Summary of relevant market research or brand analysis, included when significant research has been conducted
4. International Requirements: Specific requirements for international markets and language variations, used for global branding projects
5. Digital Asset Requirements: Detailed specifications for digital brand applications, included for projects with significant digital focus
6. Sustainability Requirements: Environmental and social responsibility expectations, included when sustainability is a key brand consideration
1. Schedule A - Response Template: Standardized format for agency responses including company information, experience, and approach
2. Schedule B - Pricing Template: Structured format for submitting detailed cost breakdowns
3. Schedule C - Project Timeline Template: Template for proposed project schedule and milestone delivery dates
4. Schedule D - Current Brand Assets: Inventory of existing brand materials and guidelines
5. Schedule E - Technical Requirements: Detailed specifications for file formats, resolutions, and technical deliverables
6. Schedule F - Contract Terms: Draft contract terms and conditions for the winning agency
7. Schedule G - Non-Disclosure Agreement: Confidentiality agreement to be signed by participating agencies
8. Schedule H - Reference Check Form: Template for collecting and evaluating agency references
Authors
Retail
Technology
Financial Services
Healthcare
Manufacturing
Professional Services
Education
Non-profit
Consumer Goods
Media and Entertainment
Telecommunications
Energy and Utilities
Public Sector
Hospitality and Tourism
Marketing
Procurement
Legal
Communications
Brand Management
Business Development
Project Management
Finance
Corporate Affairs
Marketing Director
Brand Manager
Procurement Manager
Legal Counsel
Chief Marketing Officer
Communications Director
Project Manager
Creative Director
Business Development Manager
Category Manager
Tender Specialist
Contract Manager
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