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Request For Proposal Branding for Philippines

Request For Proposal Branding Template for Philippines

A Request for Proposal (RFP) for branding services document tailored to the Philippine legal framework, designed to solicit comprehensive proposals from branding agencies and consultants. This document outlines specific requirements, evaluation criteria, and terms for potential service providers while ensuring compliance with Philippine procurement standards, intellectual property laws, and advertising regulations. It includes detailed specifications for deliverables, timeline requirements, and evaluation methodologies, structured to facilitate fair competition and transparent selection processes in accordance with Philippine business practices.

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What is a Request For Proposal Branding?

The Request For Proposal Branding document serves as a formal invitation to qualified branding agencies and consultants to submit proposals for branding services. It is typically used when organizations in the Philippines seek to establish, refresh, or completely overhaul their brand identity. The document must comply with Philippine procurement laws and advertising standards while incorporating international best practices in branding and design. It includes comprehensive sections covering project scope, evaluation criteria, submission requirements, and terms and conditions, ensuring transparency and fair competition. This RFP template is structured to accommodate both local and international bidders while maintaining compliance with Philippine business laws and regulations, particularly Republic Act No. 9184 (Government Procurement Reform Act) principles and Republic Act No. 8293 (Intellectual Property Code) requirements.

What sections should be included in a Request For Proposal Branding?

1. Introduction: Overview of the organization and general purpose of the RFP

2. Project Overview: Brief description of the branding project, objectives, and expected outcomes

3. Scope of Services: Detailed description of required branding services, deliverables, and timeline

4. Submission Requirements: Instructions for proposal submission, including format, deadline, and contact information

5. Evaluation Criteria: Detailed breakdown of how proposals will be evaluated and weighted

6. Budget Guidelines: Expected budget range or guidelines for cost proposal

7. Timeline: Key dates including submission deadline, evaluation period, and project milestones

8. Terms and Conditions: Legal requirements, confidentiality, intellectual property rights, and general terms

9. Selection Process: Description of how the winning proposal will be selected and notification process

What sections are optional to include in a Request For Proposal Branding?

1. Pre-submission Conference: Details of any pre-submission meetings or Q&A sessions, if applicable

2. Current Brand Analysis: Analysis of existing brand assets and guidelines, if this is a rebranding project

3. Market Context: Additional market information and competitive landscape, if relevant to the branding project

4. Technical Requirements: Specific technical requirements for digital assets or file formats, if needed

5. Sustainability Requirements: Environmental or social responsibility requirements for the branding project, if applicable

6. Local Content Requirements: Any requirements for local Philippine content or cultural considerations

What schedules should be included in a Request For Proposal Branding?

1. Schedule A - Submission Forms: Standard forms to be completed by bidders including company information, experience, and pricing templates

2. Schedule B - Evaluation Matrix: Detailed scoring criteria and weightings for proposal evaluation

3. Schedule C - Project Timeline: Detailed project timeline with all milestones and deliverables

4. Schedule D - Current Brand Assets: Inventory of existing brand materials and guidelines

5. Appendix 1 - Technical Specifications: Detailed technical requirements for deliverables

6. Appendix 2 - Sample Contract: Draft contract terms for the successful bidder

7. Appendix 3 - Confidentiality Agreement: Non-disclosure agreement to be signed by bidders

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Philippines

Publisher

Ƶ

Cost

Free to use
Relevant legal definitions


































Clauses




























Relevant Industries

Retail

Financial Services

Technology

Healthcare

Education

Manufacturing

Professional Services

Non-profit Organizations

Government Agencies

Entertainment

Hospitality

Consumer Goods

Telecommunications

Relevant Teams

Marketing

Procurement

Legal

Finance

Communications

Business Development

Operations

Executive Leadership

Corporate Affairs

Brand Management

Relevant Roles

Marketing Director

Procurement Manager

Brand Manager

Chief Marketing Officer

Communications Director

Project Manager

Legal Counsel

Finance Director

Business Development Manager

Operations Manager

Creative Director

Chief Executive Officer

Commercial Director

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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