The Market Research Request For Proposal (RFP) is a critical business document used when organizations in the Philippines need to formally solicit proposals from market research providers. It serves as a comprehensive framework for defining research objectives, methodological requirements, and commercial terms while ensuring compliance with Philippine regulations, particularly the Data Privacy Act of 2012 and the Consumer Act. This document is essential for organizations seeking professional market research services, whether for consumer insights, market entry studies, competitive analysis, or customer satisfaction research. It includes detailed specifications for research methodology, data collection requirements, analysis expectations, and deliverable formats, while incorporating necessary legal protections and compliance requirements specific to the Philippine business environment.
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1. Parties: Identification of the client organization and to whom the RFP is addressed
2. Background: Company overview, project context, and business objectives driving the market research need
3. Definitions: Key terms used throughout the RFP document
4. Project Overview: High-level summary of the market research objectives and desired outcomes
5. Scope of Work: Detailed description of research requirements, target audience, and geographical coverage
6. Research Methodology Requirements: Expected research approaches, sampling requirements, and data collection methods
7. Deliverables: Specific outputs required, including report formats, presentations, and raw data requirements
8. Timeline: Project schedule, key milestones, and delivery dates
9. Budget and Payment Terms: Guidelines for cost proposal and payment structure
10. Proposal Submission Requirements: Format, content, and deadline for proposal submissions
11. Evaluation Criteria: Criteria and weightage for proposal assessment
12. Data Privacy and Confidentiality: Requirements for handling sensitive information in compliance with Philippine Data Privacy Act
13. Terms and Conditions: General legal terms governing the RFP process
1. Local Market Experience: Required when research needs specific Philippine market expertise
2. Technical Infrastructure Requirements: Include when research requires specific technical capabilities or online platforms
3. Language Requirements: Add when research needs to be conducted in specific Philippine languages or dialects
4. Subcontracting Terms: Include when subcontracting is allowed or prohibited
5. International Research Requirements: Add for projects requiring cross-border research capabilities
6. Special Compliance Requirements: Include when research involves regulated industries or sensitive sectors
7. Innovation and Value-Added Services: Optional section for vendors to propose additional services or innovative approaches
1. Schedule A - Research Specifications: Detailed technical specifications for the research methodology
2. Schedule B - Pricing Template: Standardized format for cost breakdown and pricing submission
3. Schedule C - Timeline Template: Detailed project timeline template to be completed by vendors
4. Schedule D - Compliance Checklist: Checklist of required certifications and compliance documents
5. Appendix 1 - Proposal Format: Template and guidelines for proposal submission
6. Appendix 2 - Sample Reports: Examples of expected report formats and templates
7. Appendix 3 - Data Privacy Requirements: Detailed requirements for data handling and privacy protection
8. Appendix 4 - Evaluation Matrix: Detailed breakdown of proposal evaluation criteria and scoring system
Relevant legal definitions
Clauses
Relevant Industries
Fast Moving Consumer Goods (FMCG)
Retail
Banking and Financial Services
Telecommunications
Healthcare
Technology
Manufacturing
Real Estate
Education
Agriculture
E-commerce
Transportation and Logistics
Media and Entertainment
Hospitality and Tourism
Relevant Teams
Marketing
Market Research
Procurement
Legal
Finance
Business Development
Strategy
Commercial
Brand Management
Data Protection
Project Management
Operations
Relevant Roles
Market Research Manager
Marketing Director
Procurement Manager
Business Development Director
Product Manager
Brand Manager
Consumer Insights Manager
Strategic Planning Director
Commercial Director
Research Operations Manager
Legal Counsel
Data Protection Officer
Finance Manager
Project Manager
Category Manager
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