The Market Research Request For Proposal is a critical business document used when organizations need to formally solicit proposals for market research services in Hong Kong. It serves as the foundation for selecting qualified research providers and establishing clear contractual relationships. The document is particularly important in the Hong Kong business environment, where data privacy regulations and commercial laws require specific considerations in research projects. The RFP includes comprehensive sections covering research objectives, methodology requirements, data handling protocols, and commercial terms. It's designed to ensure compliance with Hong Kong's legal framework while facilitating effective evaluation of potential research partners. This document is typically used by organizations seeking professional market insights, competitive analysis, consumer behavior studies, or other forms of market research, and it helps establish clear expectations and requirements for all parties involved.
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1. Parties: Identification of the requesting organization and to whom the RFP is addressed
2. Background: Context of the market research requirement and organizational overview
3. Definitions: Key terms used throughout the RFP document
4. Project Overview: High-level description of the market research objectives and requirements
5. Scope of Research: Detailed description of research requirements, target markets, and demographics
6. Research Methodology Requirements: Expected research approaches, sampling requirements, and quality standards
7. Deliverables: Specific outputs required from the research project
8. Timeline: Project schedule, key milestones, and delivery dates
9. Proposal Requirements: Structure and content requirements for proposal submissions
10. Evaluation Criteria: Criteria and weightings for assessing proposals
11. Commercial Terms: Pricing requirements, payment terms, and commercial conditions
12. Data Protection and Privacy: Requirements for handling personal data in compliance with Hong Kong regulations
13. Confidentiality: Terms regarding the confidential treatment of information
14. Intellectual Property Rights: Ownership and usage rights of research outputs
15. General Terms and Conditions: Standard legal terms and conditions
1. Local Market Experience: Required when research specifically needs Hong Kong or regional market expertise
2. Technology Requirements: Include when specific technology platforms or tools are required for the research
3. Field Work Requirements: Include when in-person research activities are needed
4. Translation Requirements: Include when multi-language research delivery is needed
5. Sustainability Requirements: Include when environmental or social responsibility considerations are important
6. Security Requirements: Include when handling sensitive data or requiring specific security protocols
7. Insurance Requirements: Include when specific insurance coverage is needed for field work or high-value projects
1. Schedule A - Research Specifications: Detailed technical specifications for the research requirements
2. Schedule B - Pricing Template: Standardized format for price quotations
3. Schedule C - Timeline Template: Detailed project timeline and milestone template
4. Schedule D - Compliance Checklist: Checklist of regulatory and requirement compliance points
5. Appendix 1 - Proposal Response Template: Standard template for proposal submissions
6. Appendix 2 - Data Protection Requirements: Detailed data protection and privacy requirements
7. Appendix 3 - Sample Contract: Draft contract terms for successful bidders
8. Appendix 4 - Previous Research Context: Related previous research findings or context if applicable
Relevant legal definitions
Clauses
Relevant Industries
Retail
Financial Services
Technology
Consumer Goods
Healthcare
Professional Services
Manufacturing
Media and Entertainment
Telecommunications
Education
Real Estate
Transportation and Logistics
Relevant Teams
Legal
Procurement
Marketing
Market Research
Business Development
Strategy
Data Protection
Finance
Commercial
Business Intelligence
Brand Management
Product Development
Relevant Roles
Market Research Manager
Procurement Manager
Marketing Director
Business Development Manager
Research Director
Commercial Manager
Legal Counsel
Data Protection Officer
Project Manager
Strategy Director
Chief Marketing Officer
Business Intelligence Manager
Consumer Insights Manager
Brand Manager
Product Manager
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