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SLA Digital Marketing
"Need a Digital Marketing SLA for our Singapore-based e-commerce platform, focusing heavily on social media management and SEO services, with monthly performance reviews and clear KPIs for measuring campaign success starting January 2025."
1. Parties: Identification of service provider and client, including registered addresses and company details
2. Background: Context of the agreement and brief description of the digital marketing services to be provided
3. Definitions: Key terms used throughout the agreement including technical marketing terms
4. Service Description: Detailed outline of digital marketing services, channels, and deliverables
5. Service Levels: Specific performance metrics, KPIs, and measurement criteria
6. Data Protection: PDPA compliance requirements and data handling procedures
7. Payment Terms: Fees, payment schedule, and billing procedures
8. Term and Termination: Duration of agreement and termination conditions
1. Crisis Management: Procedures for handling social media crises or reputation management issues for high-profile clients or extensive social media management
2. Third-Party Services: Terms relating to external tools or platforms used when specific third-party marketing tools are integral to service delivery
3. Industry-Specific Compliance: Additional compliance requirements for clients in financial services, healthcare, or other regulated sectors
1. Schedule 1 - Service Level Metrics: Detailed breakdown of performance indicators and measurement methods
2. Schedule 2 - Rate Card: Detailed pricing for different services and additional work
3. Schedule 3 - Campaign Calendar: Planned marketing activities and timelines
4. Schedule 4 - Data Processing Agreement: Detailed terms for handling personal data under PDPA
5. Schedule 5 - Platform Specific Guidelines: Requirements for different social media or marketing platforms
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