The Advertising Agency Retainer Agreement is essential for businesses in Singapore seeking to establish a continuous professional relationship with an advertising agency. This document is particularly relevant when a client requires regular advertising services over an extended period, rather than project-based engagements. It comprehensively addresses Singapore's regulatory requirements, including compliance with the Singapore Code of Advertising Practice (SCAP) and Personal Data Protection Act (PDPA). The agreement typically covers monthly retainer fees, service scope, performance metrics, intellectual property rights, and termination conditions, providing a stable framework for long-term advertising partnerships.
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1. Parties: Identification and details of the Agency and Client
2. Background: Context of the agreement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of advertising services to be provided
5. Term and Renewal: Duration of the agreement and renewal terms
6. Fees and Payment Terms: Retainer fee structure, payment schedule, and additional costs
7. Intellectual Property Rights: Ownership and usage rights of creative materials
8. Confidentiality: Protection of confidential information
9. Termination: Conditions for ending the agreement
1. Performance Metrics: KPIs and success metrics - used when specific performance targets are required
2. Data Protection: PDPA compliance obligations - used when handling personal data
3. Non-Compete: Restrictions on working with competitors - used when exclusivity is required
4. Insurance: Required insurance coverage - used for high-value or high-risk campaigns
5. Force Majeure: Provisions for unforeseen circumstances - used for long-term agreements
1. Schedule 1: Scope of Services: Detailed breakdown of services and deliverables
2. Schedule 2: Fee Schedule: Detailed pricing structure and payment terms
3. Schedule 3: Service Level Agreement: Performance standards and response times
4. Schedule 4: Key Personnel: List of key team members and their roles
5. Appendix A: Compliance Requirements: Relevant advertising standards and regulations
6. Appendix B: Reporting Templates: Standard formats for performance reporting
Relevant legal definitions
Clauses
Relevant Industries
Relevant Teams
Relevant Roles
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