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1. Additional Project Fees: Include when services beyond the retainer scope may be required, specifying how additional projects will be quoted and billed

2. Media Buying Services: Include when the agency will handle media purchasing, including commission structures and reporting requirements

3. Digital Marketing Services: Include when specific digital marketing services are part of the arrangement, including social media management and online advertising

4. Creative Development Process: Include when detailed creative approval processes need to be documented

5. Data Protection and Privacy: Include when handling significant amounts of customer data or operating in multiple jurisdictions

6. Exclusivity: Include when the agency is restricted from working with competing clients

7. International Services: Include when services will be provided across multiple countries

8. Crisis Management: Include when the agency will handle crisis communications or reputation management

1. Schedule A - Scope of Services Detail: Detailed breakdown of all services covered under the retainer, including deliverables and timeframes

2. Schedule B - Fee Schedule: Comprehensive fee structure, including retainer fees, hourly rates for additional work, and expense policies

3. Schedule C - Key Personnel: List of key agency team members assigned to the account and their roles

4. Schedule D - Service Level Agreement: Specific performance metrics, response times, and quality standards

5. Schedule E - Brand Guidelines: Client's brand guidelines and requirements for creative work

6. Schedule F - Approval Process: Detailed workflow for approvals of creative work and campaigns

7. Appendix 1 - Report Templates: Standard templates for performance reporting and campaign analytics

8. Appendix 2 - Technology Specifications: Technical requirements and specifications for digital deliverables