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1. Parties: Identification of the Agency and Client with full legal names and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement including Services, Deliverables, Campaign, etc.
4. Scope of Services: Detailed description of advertising services covered under the retainer
5. Retainer Terms: Monthly/annual fee structure, included services, and additional billing provisions
6. Agency Obligations: Key responsibilities, deliverables, and performance standards of the agency
7. Client Obligations: Client's responsibilities including providing materials, approvals, and timely feedback
8. Approval Process: Procedures for submission, review, and approval of advertising materials
9. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and final deliverables
10. Confidentiality: Protection of confidential information and trade secrets
11. Payment Terms: Billing procedures, payment schedules, and handling of additional costs
12. Term and Termination: Duration of agreement, renewal terms, and termination provisions
13. Warranties and Indemnities: Agency's warranties regarding services and mutual indemnification obligations
14. Liability and Insurance: Limitation of liability and required insurance coverage
15. General Provisions: Standard clauses including governing law, notices, and dispute resolution
1. Compliance with Sharia Law: Additional provisions for ensuring advertising content complies with Islamic principles - include when specifically requested or for sensitive industries
2. Digital Marketing Services: Specific provisions for online advertising and social media - include when digital services are a significant component
3. International Usage: Provisions for multi-jurisdiction advertising campaigns - include when campaigns will run outside UAE
4. Data Protection: Specific data handling and privacy requirements - include when collecting or processing personal data
5. Exclusivity: Restrictions on agency working with competing brands - include when exclusive relationship is required
6. Key Personnel: Identification of essential team members - include when specific expertise or personnel are crucial
7. Crisis Management: Procedures for handling PR crises or emergency situations - include for high-profile clients
8. Language Requirements: Provisions for dual-language advertising - include when Arabic language versions are required
1. Schedule A - Scope of Services: Detailed breakdown of all services included in the retainer fee
2. Schedule B - Fee Structure: Comprehensive fee schedule including retainer amount and additional service rates
3. Schedule C - Service Level Agreement: Performance metrics, response times, and quality standards
4. Schedule D - Approval Matrix: Decision-making hierarchy and approval timeframes
5. Schedule E - Brand Guidelines: Client's branding requirements and standards
6. Schedule F - Key Personnel: List of key team members and their roles
7. Appendix 1 - Rate Card: Standard rates for services outside retainer scope
8. Appendix 2 - Compliance Checklist: UAE advertising regulatory requirements and guidelines
Retail
Consumer Goods
Financial Services
Technology
Healthcare
Real Estate
Automotive
Hospitality
Telecommunications
Entertainment
Education
Professional Services
Food & Beverage
Fashion & Luxury
Energy & Utilities
Legal
Marketing
Procurement
Finance
Communications
Brand Management
Advertising
Creative Services
Media Planning
Client Services
Compliance
Business Development
Chief Marketing Officer
Marketing Director
Brand Manager
Procurement Manager
Legal Counsel
Advertising Director
Marketing Manager
Communications Director
Agency Account Director
Creative Director
Media Director
Finance Director
Compliance Officer
Contract Manager
Business Development Manager
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