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1. Performance Metrics: Specific KPIs and performance standards, used when the client requires measurable outcomes

2. Third-Party Costs: Handling of third-party expenses and mark-ups, needed when significant external costs are expected

3. International Services: Provisions for international advertising services, required for multi-jurisdiction campaigns

4. Agency Team: Dedicated team members and replacement provisions, useful for larger accounts

5. Competitive Restrictions: Non-compete provisions preventing work with competitors, used in sensitive industries

6. Media Buying Services: Specific terms for media purchasing if included in the retainer

7. Digital Marketing Services: Specific provisions for digital marketing if included in scope

8. Crisis Management: Procedures for handling advertising-related crises or emergencies

9. Subcontractor Rights: Terms governing use of subcontractors, needed when agency plans to outsource work

1. Schedule A - Scope of Services: Detailed breakdown of all services included in the retainer

2. Schedule B - Fee Schedule: Detailed fee structure, including hourly rates for additional services

3. Schedule C - Service Levels: Specific service levels, response times, and delivery timeframes

4. Schedule D - Approved Subcontractors: List of pre-approved subcontractors if applicable

5. Schedule E - Client Brand Guidelines: Client's branding requirements and guidelines

6. Schedule F - Reporting Requirements: Format and frequency of performance and activity reports

7. Appendix 1 - Agency Team Structure: Organization chart and key personnel assignments

8. Appendix 2 - Approval Process: Detailed workflow for obtaining client approvals