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This document serves as the primary legal instrument for establishing endorsement relationships under Swiss law. An Endorsement Contract is essential when a company seeks to leverage the reputation, influence, or expertise of a public figure to promote its products or services. The agreement addresses key aspects such as usage rights for the endorser's name and likeness, specific promotional obligations, compensation terms, and compliance with Swiss regulations. It's particularly important in Switzerland where personality rights enjoy strong protection and commercial practices are strictly regulated. The document includes specific provisions for content approval, morality clauses, and termination rights, while ensuring compliance with Swiss data protection laws and advertising standards. This type of agreement is commonly used across various industries, from consumer goods to financial services, and can be adapted to accommodate different forms of endorsement, from traditional advertising to digital and social media promotion.

1. Parties: Identification of the endorser (individual/celebrity/athlete) and the company seeking endorsement

2. Background: Context of the endorsement relationship and brief description of the parties' business/profile

3. Definitions: Key terms used throughout the agreement including 'Endorsement Services', 'Territory', 'Term', 'Products', 'Brand'

4. Scope of Endorsement: Detailed description of endorsement services, obligations, and authorized promotional activities

5. Term and Territory: Duration of the agreement and geographical scope of the endorsement

6. Endorser's Obligations: Specific duties, appearances, social media posts, usage of products, exclusivity requirements

7. Company's Obligations: Payment terms, product provision, support for endorsement activities

8. Intellectual Property Rights: Usage rights for name, image, likeness, and any trademarks

9. Approval Rights: Process for approving promotional materials and endorser's content

10. Morality and Compliance: Behavioral standards, compliance with laws and regulations, morality clause

11. Termination: Grounds for termination, notice periods, and consequences of termination

12. Confidentiality: Protection of confidential information and trade secrets

13. General Provisions: Standard boilerplate clauses including governing law, jurisdiction, entire agreement