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1. Parties: Identification of the contracting parties - the company/brand and the endorser
2. Background: Context of the agreement and brief description of the parties' business/profile
3. Definitions: Key terms used throughout the agreement
4. Scope of Endorsement: Detailed description of endorsement services, including specific promotional activities and requirements
5. Term and Territory: Duration of the agreement and geographical scope of the endorsement
6. Rights and Obligations: Detailed responsibilities of both parties, including specific endorsement requirements and brand guidelines
7. Compensation: Payment terms, including base fees, royalties, and performance bonuses
8. Intellectual Property Rights: Usage rights for name, image, likeness, and other IP, including approval processes
9. Compliance Requirements: Advertising standards, disclosure requirements, and regulatory compliance
10. Representations and Warranties: Standard contractual assurances from both parties
11. Termination: Conditions and process for ending the agreement
12. Confidentiality: Protection of sensitive information shared during the engagement
13. Governing Law and Jurisdiction: Specification of Austrian law application and dispute resolution procedures
1. Exclusivity Provisions: Restrictions on endorsing competing products/services - include when exclusive rights are required
2. Morality Clause: Behavioral standards and consequences of public misconduct - important for high-profile endorsements
3. Social Media Requirements: Specific provisions for digital endorsements and social media activities - include for digital campaigns
4. Performance Metrics: Specific KPIs and measurement criteria - include when compensation is performance-based
5. Personal Appearance Requirements: Details of physical appearances and events - include for in-person endorsements
6. Content Creation Obligations: Specific requirements for creating promotional content - include for content-heavy endorsements
7. Emergency Situations: Procedures for handling PR crises or emergencies - include for high-risk or high-profile endorsements
1. Schedule A - Compensation Details: Detailed breakdown of all payment terms, including payment schedule and calculation methods
2. Schedule B - Approved Products/Services: List of specific products or services covered by the endorsement
3. Schedule C - Brand Guidelines: Detailed requirements for brand usage and presentation
4. Schedule D - Approval Process: Specific procedures and timelines for content approval
5. Schedule E - Performance Requirements: Detailed metrics and minimum performance standards if applicable
6. Appendix 1 - Required Disclosures: Standard disclosure language for different types of endorsement activities
7. Appendix 2 - Social Media Guidelines: Specific requirements for social media posts and engagement
Consumer Goods
Fashion and Apparel
Sports and Athletics
Entertainment
Food and Beverage
Technology
Beauty and Cosmetics
Automotive
Financial Services
Healthcare and Wellness
Luxury Goods
Gaming and eSports
Telecommunications
Legal
Marketing
Public Relations
Social Media
Brand Management
Compliance
Creative
Business Development
Commercial
Talent Relations
Digital Marketing
Contract Administration
Legal Counsel
Brand Manager
Marketing Director
Talent Relations Manager
Compliance Officer
Social Media Manager
PR Director
Commercial Director
Chief Marketing Officer
Business Development Manager
Contract Administrator
Influencer Relations Manager
Creative Director
Advertising Manager
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