��������Ƶ

The Endorsement Contract serves as a crucial legal framework for companies seeking to leverage celebrity, athlete, or influencer associations for brand promotion in Saudi Arabia. This document is essential when establishing commercial relationships involving personal endorsements and must comply with both Saudi commercial regulations and Sharia law principles. It's particularly important given the unique regulatory environment in Saudi Arabia, where promotional activities must align with local cultural values and religious considerations. The contract typically covers endorsement scope, compensation, intellectual property rights, compliance requirements, and approval processes. It's commonly used when launching marketing campaigns, product promotions, or brand ambassadorship programs, and requires careful consideration of both local and international marketing practices while maintaining compliance with Saudi Arabia's evolving commercial landscape.

1. Parties: Identification of the parties: the endorser (individual/celebrity) and the company seeking endorsement

2. Background: Context of the endorsement relationship and brief description of the parties' business/profile

3. Definitions: Key terms used throughout the agreement, including 'Endorsed Products', 'Territory', 'Term', etc.

4. Scope of Endorsement: Detailed description of endorsement services, including specific promotional activities and obligations

5. Term and Territory: Duration of the agreement and geographical scope of the endorsement

6. Endorser's Obligations: Specific duties, appearances, social media posts, and other promotional activities required

7. Company's Obligations: Payment terms, support, and resources to be provided to the endorser

8. Approval Rights: Process for approving promotional materials and endorser's content

9. Intellectual Property Rights: Usage rights for endorser's name, image, and likeness

10. Compliance Requirements: Adherence to Sharia principles, Saudi regulations, and industry standards

11. Representations and Warranties: Parties' confirmations regarding their capacity, authority, and compliance

12. Termination: Circumstances and process for ending the agreement

13. Governing Law and Dispute Resolution: Application of Saudi law and dispute resolution mechanisms