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Endorsement Contract for the United Kingdom

Endorsement Contract Template for United States

An Endorsement Contract is a legally binding agreement under U.S. law that establishes the terms and conditions under which an individual (endorser) will promote, recommend, or support a company's products or services. The document complies with federal regulations, including FTC guidelines, and state-specific requirements regarding endorsements, advertising, and right of publicity laws. It covers compensation, usage rights, compliance requirements, and protection mechanisms for both parties.

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What is a Endorsement Contract?

An Endorsement Contract is essential when a company seeks to leverage an individual's influence, reputation, or expertise to promote their products or services. This document, governed by U.S. federal and state laws, establishes the legal framework for the endorsement relationship, including scope, compensation, usage rights, and compliance with FTC guidelines. The contract protects both parties' interests by clearly defining obligations, restrictions, and termination conditions, while ensuring adherence to advertising regulations and disclosure requirements.

What sections should be included in a Endorsement Contract?

1. Parties: Identification of endorser and company/brand, including full legal names and addresses

2. Background: Context of the endorsement relationship and purpose of the agreement

3. Definitions: Key terms used throughout the agreement including 'Endorsement', 'Products', 'Territory', 'Term', etc.

4. Scope of Endorsement: Detailed description of endorsement services and obligations

5. Term and Termination: Duration of agreement and conditions for termination

6. Compensation: Payment terms, including base fees, royalties, and performance bonuses

7. Usage Rights: Rights granted for use of endorser's name, image, and likeness

8. Compliance Requirements: FTC and regulatory compliance obligations

What sections are optional to include in a Endorsement Contract?

1. Exclusivity Provisions: Restrictions on endorsing competing products - use when exclusive endorsement rights are required

2. Morality Clause: Behavioral standards and consequences for violations - use for high-profile endorsements or sensitive products

3. Social Media Requirements: Specific obligations for social media endorsements - use when social media promotion is part of the deal

4. Appearance Schedule: Required personal appearances and events - use when personal appearances are part of the endorsement

What schedules should be included in a Endorsement Contract?

1. Schedule A - Products: List of products covered by the endorsement

2. Schedule B - Compensation Details: Detailed breakdown of payment structure and milestones

3. Schedule C - Approval Guidelines: Process for approving endorsement content and materials

4. Schedule D - Usage Guidelines: Specific requirements for brand usage and messaging

5. Schedule E - Performance Metrics: KPIs and performance requirements if applicable

6. Appendix 1 - Social Media Guidelines: Platform-specific requirements and best practices

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

United States

Publisher

Ƶ

Document Type

Agreement Contract

Cost

Free to use
Clauses








































Industries

FTC Regulations: Federal Trade Commission guidelines covering endorsements, testimonials, truth in advertising, material connection disclosures, and social media endorsement rules

Federal Laws: Key federal legislation including the Lanham Act (Trademark Law), Federal Trade Commission Act, Copyright Act, and Right of Publicity laws

State-Specific Laws: Various state-level regulations including right of publicity statutes, consumer protection laws, contract laws, and state advertising regulations

Sports-Specific Regulations: Specialized rules for athletes including NCAA regulations, league-specific endorsement rules (NFL, NBA, MLB), and team-specific policies

Entertainment Industry Laws: Industry-specific regulations including SAG-AFTRA rules, agency regulations, and union requirements for entertainment professionals

Contract Law Fundamentals: Basic contract law principles including consideration, offer and acceptance, capacity to contract, and mutual understanding

Intellectual Property Laws: Laws governing trademark usage rights, copyright permissions, and patent considerations in endorsement agreements

Tax Considerations: Tax-related regulations including IRS rules on endorsement income, state tax implications, and international tax treaties

Privacy Laws: Privacy regulations at federal and state levels, GDPR compliance requirements, and data protection requirements

Industry-Specific Regulations: Specialized regulations such as FDA rules for food/drug endorsements, FCC regulations for broadcast endorsements, and platform-specific rules for social media

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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