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1. Parties: Identification of the endorser (celebrity/influencer) and the company seeking endorsement
2. Background: Context of the agreement and brief description of the parties' business/profile
3. Definitions: Key terms used throughout the agreement including Products, Territory, Term, Endorsement Services
4. Appointment and Scope: Terms of appointment and scope of endorsement services
5. Term and Territory: Duration of the agreement and geographical scope of the endorsement
6. Endorsement Services: Detailed description of required endorsement activities and deliverables
7. Approval Rights: Process for approval of endorsement content and usage of endorser's image
8. Compensation: Payment terms, including base fees, royalties, and performance bonuses
9. Exclusivity: Restrictions on endorsing competing products/services
10. Intellectual Property Rights: Usage rights and ownership of endorsement materials and content
11. Compliance Requirements: Obligations to comply with laws, regulations, and advertising standards
12. Representations and Warranties: Standard warranties and specific endorsement-related representations
13. Termination: Termination rights and consequences
14. Morality and Public Image: Standards of conduct and consequences of reputation damage
15. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment
1. Social Media Requirements: Specific requirements for social media posts and engagement, used when endorsement includes social media activities
2. Performance Metrics: Specific KPIs and measurement criteria, used when compensation is tied to performance
3. Event Appearances: Terms for personal appearances and events, included when in-person appearances are part of the endorsement
4. Product Development Input: Terms for endorser's involvement in product development, used when endorser will contribute to product design/development
5. International Rights: Additional provisions for international endorsements, used when endorsement extends beyond Malaysia
6. Crisis Management: Procedures for handling public relations issues, included for high-profile endorsements
7. NFT and Digital Rights: Specific provisions for digital assets and NFTs, used when endorsement includes digital/virtual elements
1. Schedule 1 - Endorsed Products: Detailed list and descriptions of products/services covered by the endorsement
2. Schedule 2 - Compensation Structure: Detailed breakdown of fees, royalties, and payment terms
3. Schedule 3 - Endorsement Guidelines: Specific requirements for endorsement content and approved messaging
4. Schedule 4 - Approval Process: Detailed procedures for content approval and turnaround times
5. Schedule 5 - Usage Rights: Specific terms for usage of endorser's name, image, and likeness
6. Schedule 6 - Excluded Products/Services: List of competing or prohibited products/services
7. Appendix A - Brand Guidelines: Company's brand guidelines and requirements
8. Appendix B - Content Calendar: Planned schedule of endorsement activities and deliverables
Consumer Goods
Fashion and Apparel
Beauty and Cosmetics
Food and Beverage
Technology
Sports and Athletics
Entertainment
Healthcare and Wellness
Financial Services
Automotive
Telecommunications
Travel and Hospitality
Education
E-commerce
Gaming and Esports
Legal
Marketing
Public Relations
Social Media
Brand Management
Content Creation
Compliance
Business Development
Digital Marketing
Celebrity Relations
Contract Administration
Marketing Director
Brand Manager
Legal Counsel
Commercial Director
Talent Manager
Public Relations Manager
Social Media Manager
Business Development Manager
Compliance Officer
Content Manager
Digital Marketing Manager
Celebrity Relations Manager
Contract Administrator
Chief Marketing Officer
Influencer Relations Manager
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