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1. Parties: Identification of the brand owner/company and the endorser with complete details
2. Background: Context of the agreement, brief introduction of both parties, and purpose of the endorsement relationship
3. Definitions: Definitions of key terms used in the agreement including 'Endorsement', 'Territory', 'Term', 'Brand', 'Campaign', etc.
4. Scope of Endorsement: Detailed description of endorsement services, platforms, and specific obligations of the endorser
5. Term and Territory: Duration of the agreement and geographical scope of the endorsement
6. Endorsement Fee and Payment Terms: Compensation structure, payment schedule, and any performance-linked incentives
7. Rights and Obligations: Detailed responsibilities of both parties, including compliance requirements and due diligence obligations
8. Exclusivity: Restrictions on endorsing competing brands or products
9. Intellectual Property Rights: Usage rights of endorser's name, image, and likeness; brand's trademark usage rights
10. Compliance and Representations: Compliance with advertising laws, ASCI guidelines, and other applicable regulations
11. Termination: Conditions for termination, notice periods, and consequences of termination
12. Indemnification: Mutual indemnification clauses for breach of obligations or misrepresentation
13. Governing Law and Dispute Resolution: Applicable law and mechanism for resolving disputes
1. Social Media Guidelines: Specific rules for social media endorsements, including disclosure requirements - include when digital endorsements are part of the scope
2. Morality Clause: Provisions regarding endorser's public behavior and consequences of reputation damage - important for high-profile endorsements
3. Production Requirements: Details about photoshoots, video productions, and other content creation - include when endorsement involves content production
4. Performance Metrics: Specific KPIs and measurement criteria - include when compensation is linked to performance
5. International Rights: Provisions for international usage and compliance - include when endorsement extends beyond India
6. Force Majeure: Provisions for unforeseen circumstances preventing endorsement activities
7. Insurance: Requirements for insurance coverage - include for high-value endorsements or risky activities
1. Schedule A - Endorsed Products/Services: Detailed list of products or services covered under the endorsement
2. Schedule B - Compensation Details: Detailed breakdown of fees, payment schedules, and performance-based incentives
3. Schedule C - Endorsement Guidelines: Specific dos and don'ts for the endorser, including approved messaging and brand guidelines
4. Schedule D - Campaign Calendar: Timeline of endorsement activities, appearances, and deliverables
5. Schedule E - Approved Usage Rights: Specific permissions and restrictions for using endorser's image and content
6. Appendix 1 - Brand Style Guide: Guidelines for brand representation and usage
7. Appendix 2 - Social Media Requirements: Detailed requirements for social media posts and engagement
Consumer Goods
Fashion and Apparel
Electronics
Food and Beverage
Cosmetics and Personal Care
Automotive
Financial Services
Technology
Sports Equipment
Healthcare and Wellness
Entertainment
Telecommunications
Luxury Goods
E-commerce
Education
Legal
Marketing
Brand Management
Public Relations
Digital Marketing
Compliance
Risk Management
Creative
Business Development
Contract Administration
Chief Marketing Officer
Brand Manager
Marketing Director
Legal Counsel
Compliance Officer
Celebrity Management Executive
Talent Acquisition Manager
Digital Marketing Manager
Social Media Manager
Public Relations Director
Advertising Manager
Contract Administrator
Business Development Manager
Creative Director
Risk Management Officer
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